iPhone users dwarf Android users in terms of app spending

When it comes to app spending, iPhone users spend a lot more than Android users, It’s not even close. To be more accurate, iPhone users spend 7 times more on apps than Android users.

iPhone users dwarf Android users in terms of app spending, and it’s not even close

This information comes from Asymco’s Horace Dediu. He also notes that there’s a lot more data available these days, so he’s able to share more accurate information than he was able to do in the past.

Just to put things into perspective, Apple has around 650 million active App Store users. Android, on the other hand, has around 2.5 billion active users. So, Android basically dwarfs iOS in that regard.

The app revenues reveal a completely different story, though. In 2022, the ratio of app revenues was 81:42, for Apple. That difference remained steady for years, the source reports, since 2016.

Now, the monthly revenue per iPhone user is around $10.40, while it’s around $1.40 for Android users. Needless to say, this is a huge difference, and it doesn’t even include subscriptions to Apple services.

This makes iPhone users more valuable to developers, kind of

Horace Dediu says that “the iPhone consumer is 7.4 times more valuable [to developers] than the Android consumer”, simply based on the amount they spend on apps, of course.

Dediu also went on to predict big things for Vision Pro apps. This is a rather new headset, and Dedius suggests that it could generate 10 times the income for Apple. That may be an exaggeration considering the insane price tag of this thing, it costs $3,500. It remains to be seen.

There you have it. Apple users spend way more on apps, on average, and it’s not even close, not at all. We’re not surprised by the fact Apple users spend more, but this is a staggering difference. That’s hard to argue with.