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World’s 15 Best SaaS SEO Experts

October 24, 2023

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Looking for a SaaS SEO consultant? We’ve rounded up the top 15 SaaS SEO experts you need to know. Don’t miss this chance to elevate your online game!

Ah, the elusive top spot on Google. You’ve tried everything, haven’t you? From tweaking website elements to building backlinks, yet your SaaS venture remains a mere whisper in the cacophonous world of online search. It’s maddening, like trying to solve a puzzle with missing pieces. You’re not alone; many companies find themselves ensnared in this digital quicksand, unable to decipher the enigma of search engine algorithms.

But what if there’s a lifeline? Imagine having a roadmap so precise that your web presence becomes a calculated move rather than a game of chance. This is where our list of the 15 best SaaS SEO experts (SaaS SEO stands for “Software as a Service Search Engine Optimization) comes into the picture. These maestros can guide your firm from the shadows into the limelight, ensuring you not only ascend but also secure your position in those coveted rankings.

So, without further ado, let’s dive in.

1. Alexej Pikovsky

When it comes to SaaS SEO, few names resonate as powerfully as Alexej Pikovsky. This seasoned entrepreneur has worn many hats, from investment banking at Nomura in London to venture capital stints at Delin Ventures. But it’s his transformative role as the Founder and CEO of NUOPTIMA, a SaaS SEO agency, that truly distinguishes him. Under his leadership, the firm defied the odds, soaring from ground zero to a staggering $1.2 million in revenue, even amidst a global pandemic.

Pikovsky’s foray into the digital realm wasn’t a fluke but a calculated pivot. His first venture – a CBD marketplace – didn’t just survive but thrived, thanks to his adept organic strategies. This success led him to assemble a specialized in-house SEO team, laying the foundation for NUOPTIMA. But Pikovsky’s ambition didn’t end there. He also spearheads Alphawell Brands, a firm with a laser focus on the acquisition of brands with untapped potential. Their mission? To implement systems that fuel exponential growth while maintaining profitability.

Beyond the boardroom and the digital screens, Pikovsky is also known for his zest for life, be it sports or travel. Plus, he’s a thought leader, generously sharing his wealth of knowledge through various platforms, including an insightful LinkedIn profile and an impactful SEO Accelerator program.

Company: NUOPTIMA
Specialization: SEO, Digital Marketing, eCommerce
Based in: London, United Kingdom
LinkedIn Profile: /alexej-pikovsky

2. Viktor Bartak

Next on our list is Viktor Bartak, a man whose SEO expertise is as diverse as it is deep. With an incredible 15 years in the game, Bartak has navigated the complex world of online marketing like a seasoned explorer. Currently heading the SEO department at NUOPTIMA, he’s the go-to guy for businesses ranging from cybersecurity to agriculture and everything in between. Plus, under his guidance, NUOPTIMA clinched the Best B2B SEO Campaign 2022 at the UK Search Awards.

But Bartak’s journey is anything but ordinary. From an MSc in Nuclear Physics to becoming an SEO maven, his path is a testament to the power of unconventional routes leading to unparalleled success. His portfolio is a smorgasbord of over 300 businesses across diverse sectors, proving that his web optimization strategies are not one-size-fits-all but tailored masterpieces.

What sets Bartak apart is his collaborative ethos. He doesn’t just work for you; he works with you. Transparency, regular updates, and a knack for understanding the unique challenges of each business make him more of a partner than a service provider.

Company: NUOPTIMA
Specialization: SEO, Digital Marketing
Based in: London, United Kingdom
LinkedIn Profile: /viktor-bartak

3. Lisa Mazharova

In the realm of SEO, where algorithms are the gatekeepers and content is the key, Lisa Mazharova emerges as a virtuoso. With an academic background as unique as an MSc in Biochemistry from the University of Maryland, she’s a rare blend of scientific acumen and creative genius. As the Lead Editor at NUOPTIMA, she’s not just a team leader but a mentor, guiding a cadre of over 30 international SEO writers.

Mazharova’s decade-long journey in content marketing is nothing short of a masterclass. She’s not one for guesswork; her approach is a calculated symphony of in-depth keyword research, competitor analysis, and real-time tracking via Google Analytics. This meticulous methodology has made her a linchpin in driving organic traffic and elevating brands to the zenith of search engine rankings.

Whether it’s crafting intricate content for cybersecurity enterprises or weaving compelling narratives for fintech innovators, Mazharova’s versatility is her hallmark. A case in point is her work for Quolum, a full-stack SaaS procurement platform. Under her guidance, her team penned an astounding 63.6k SEO-optimized words, resulting in a threefold increase in organic traffic.

Company: NUOPTIMA
Specialization: SEO, Content Strategy
Based in: Ukraine
LinkedIn Profile: /lisa-mazharova-095a47134

4. Aman Ghataura

Another well-known SEO expert making waves in the industry is Aman Ghataura. As the Head of Growth at NUOPTIMA, he combines creative ingenuity, analytical acumen, and leadership finesse to propel the company forward. His efforts have not only generated a torrent of qualified sales calls but also catapulted the agency to an astounding £1 million ARR in under two years.

Ghataura’s analytical prowess in SEO and digital marketing isn’t just instinctual; it’s academically fortified. With an MSci in Physics from the esteemed Imperial College London, he brings a scientific rigor to the table that’s often missing in the industry. This analytical mindset has been a game-changer, allowing him to dissect complex algorithms and devise strategies that yield tangible results.

Beyond his role at NUOPTIMA, Ghataura is a recognized thought leader who generously shares his insights through various platforms. Whether it’s conducting workshops that delve into organic growth strategies or hosting YouTube sessions that simplify the intricacies of ROI forecasting, Ghataura is a constant source of knowledge and inspiration.

Company: NUOPTIMA
Specialization: B2B Marketing, SEO, Email Marketing, eCommerce, Webinar Funnels
Based in: London, United Kingdom
LinkedIn Profile: /amangrowth

5. George Ilic

A prominent industry veteran worth your attention is George Ilic. With a decade-long journey in SEO, digital marketing, and business development, he has mastered the art of driving results. Currently, he’s the Head of Business Development and Clients at NUOPTIMA, but don’t let the title fool you; his role extends far beyond. From directing market research to crafting winning strategies for clients, Ilic is the cornerstone that holds the operations together.

His academic credentials from the University of Novi Sad have undoubtedly fortified his analytical approach to content optimization. This educational background serves as the bedrock for his data-driven strategies, which have been instrumental in delivering consistent wins for over 100 clients.

Throughout his career, Ilic’s expertise has transcended the confines of agency work. He’s played a pivotal role in marketing numerous products, trained specialized SEO teams from the ground up, and has a proven history of crafting effective strategies for a wide array of clients.

Company: NUOPTIMA
Specialization: Lead Generation, SEO, SEM, Content Marketing, Growth Marketing
Based in: Pula, Croatia
LinkedIn Profile: /georgeilich

6. Rachael Fishman

Next, we have Rachel Fishman, a digital marketing specialist with a focus on web performance optimization, information architecture, user experience (UX), and content marketing. She currently leads a team of SEO professionals at Okta, a famous technology firm. Before her current role, she gained experience in paid acquisition, social and organic growth, as well as web production.

Fishman holds an MBA in marketing from the University of San Francisco and a professional certificate in User Experience Design from UC Berkeley Extension. She also possesses a diverse skill set that includes proficiency in keyword research, digital strategy, various SEO tools like Moz and SEMRush, basic HTML and CSS, and Google Analytics.

Furthermore, Fishman is recognized for her strong communication abilities, which enable her to simplify intricate ideas into practical strategies. Clients frequently appreciate her cooperative method, as she closely collaborates with them to harmonize marketing initiatives with their objectives.

Company: Okta
Specialization: SEO, SMM, Email Marketing, Landing Page Optimization
Based in: California, USA
LinkedIn Profile: /rachaelfishman

7. Maritsa Boucher

With over 15 years of expertise in digital marketing, Maritsa Boucher has extensive knowledge of web analytics, SEM, and content strategy. At present, she works full-time as a Senior SEO Manager at Microsoft.

With regards to education, Boucher is a Villanova University graduate with a BSc in Finance. Her journey in the organic optimization sector began in 2004 when she transitioned from a finance role to web design. Since then, Boucher has managed SEO for Microsoft’s key business applications, such as Dynamics 365 and Power BI, while collaborating with renowned brands like Accenture and Simplicity Consulting.

She also holds multiple certifications from Google and Conductor. Notably, Boucher was responsible for overseeing a large website redesign and CMS migration for Bentley Systems in 2015, where she coordinated with design agencies, provided SEO training, and monitored web traffic analytics.

Company: Microsoft
Specialization: SEO, AI, SEM
Based in: Greater Philadelphia, USA
LinkedIn Profile: /mmboucher

8. Jessica Levenson

Moving on, we have Jessica Levenson, the Global Head of Digital Strategy and SEO at Oracle. She has a background in computer science and mathematics, which she studied at Westfield State University between 1994 and 1998. Her technical skills include business writing, C++, and Java.

Before joining Oracle, Levenson had an impactful tenure at UBM Tech, where she served as the Senior Director of Content and Strategy for over three years. In this role, she was responsible for a multitude of tasks that ranged from developing a scalable multi-brand global taxonomy to executing full-cycle SEO programs for B2B publications. Additionally, she had the honor of being nominated for Leaders Quest in NYC and was a regular speaker at various industry events.

Other than this, Levenson also focuses on a range of specialties that include but are not limited to leadership, mentorship, public speaking, website optimization, and project management. Moreover, she has a unique approach to SEO, preferring to view it as part of a broader, holistic content strategy.

Company: Oracle
Specialization: SEO, Online Marketing, Social Media Management, Lead Generation
Based in: Massachusetts, USA
LinkedIn Profile: /jessicalevenson

9. Tanya Huang

Tanya Huang currently holds the position of Global SEO Director at DocuSign, a renowned company headquartered in San Francisco, California. Her skill set includes budgeting, international development, digital strategy, and web analytics.

Huang is particularly focused on organic search. In September 2020, she received the Marketing and Communications Star Award from Intuit for her role in repositioning QuickBooks Cash, a product by Intuit. The campaign she led garnered 60.7 million earned media impressions and 28.5 million social impressions in just six weeks.

Moreover, Huang is multilingual, with native or bilingual proficiency in Chinese and English and limited working proficiency in Spanish. Her educational background is as impressive as her professional achievements. She is an alumna of San Diego State University, where she earned a Nationally Accredited Bachelor of Arts in Journalism and Marketing.

Company: DocuSign
Specialization: Budgeting, Digital Strategy, On-Page Optimization, Keyword Analysis
Based in: California, USA
LinkedIn Profile: /tanyahuangsd

10. Mellissa Jensen

Next on our list is Melissa Jensen, the Director of Integrated Search at Cisco Systems, based in Bend, Oregon. With a career spanning over two decades in marketing, she specializes in crafting organic global enterprise strategies. Her role at Cisco involves harmonizing paid and organic channels to create comprehensive search experiences. She has also collaborated with internationally recognized companies such as Intel, Thomson Reuters, DuPont, and Adobe, focusing on scaling content across different channels.

Before her current role, Jensen spent over four years at Acxiom Digital as an SEO Manager. There, she was responsible for developing and implementing organic strategies to enhance website visibility and traffic for the company’s clients. She also played a pivotal role in managing the sales offerings for SEO products across the firm’s offices worldwide.

Jensen holds a Bachelor of Science in IT from Western Governors University, a program that equipped her with industry-recognized certifications. Also, in April 2021, she was honored with the Growth Marketing Impact Award by Cisco.

Company: Cisco
Specialization: SEO, SEM, Data Analysis, Content Marketing, Web Analytics
Based in: Oregon, USA
LinkedIn Profile: /mellissajensen

11.Shashank Mujumale

Continuing our exploration of global SaaS SEO experts, meet Shashank Mujumale. Currently steering the SEO initiatives at Rapid Media, Mujumale supervises a cadre of specialists in both organic search and paid marketing. Under his guidance since early 2023, the firm has marked a significant uptick in organic metrics, including traffic and conversion rates.

Originally hailing from India, he relocated to Melbourne for postgraduate studies and initially worked as a web developer for a Melbourne-based firm. An alumnus of Monash University, he clinched an accolade for his final-year IT endeavor, an Android application designed to enhance road trips in Australia.

Importantly, Mujumale’s expertise isn’t confined to SEO; he’s also adept at web design and coding languages like HTML, CSS, and JavaScript. He is fluent in English and Hindi and is always eager to learn new technologies and apply them to solve real-world problems.

Company: Rapid Media
Specialization: Java, HTML, C++, PHP, MySQL, Microsoft Office, Magento, WordPress
Based in: Melbourne, Australia
LinkedIn Profile: /shashank-mujumale-278714b3

12. Sandra Lopez Varela

Next on our list is Sandra Lopez Varela, a web enhancement strategist with a focus on consumer goods and services. Currently based in Amsterdam, she’s appointed as the Global SEO Manager at Bugaboo. In this role, Varela is responsible for crafting and executing the organic strategy for the firm, ensuring the site and its products maintain high search engine rankings.

Her efforts contribute to the growth of organic traffic and overall conversion and revenue goals in collaboration with various departments such as content, UX, and product development. Varela’s expertise encompasses technical SEO, on- and off-page optimization, and stakeholder management. She also has experience in strategy planning and data analysis.

Before stepping into her current role, she worked at LeasePlan, where she served as a Senior SEO Specialist for nearly three years. During her tenure there, Varela was instrumental in rolling out organic strategies and roadmaps, conducting technical reviews to identify and rectify website issues, and generating comprehensive reports.

Company: Bugaboo
Specialization: Customer Experience, A/B Testing, Technical SEO, Google Ads
Based in: Amsterdam, Netherlands
LinkedIn Profile: /sandralv

13. Mike Khorev

Mike Khorev, an SEO consultant based in Toronto, has a decade of experience in the digital marketing landscape and specializes in B2B and SaaS SEO. His journey began nine years ago in web design and eCommerce, but he quickly pivoted to SEO after recognizing its potential as a powerful inbound marketing channel.

Khorev’s skill set is extensive, encompassing everything from keyword analysis and site architecture to content marketing and link building. He also has a knack for technical SEO, including site migrations and Google Analytics. His strategies have been instrumental in helping established companies like Venture Harbor and SendGrid generate substantial annual recurring revenue through organic traffic and content marketing.

He has also contributed to publications, sharing insights on how external factors like the COVID-19 pandemic affect search traffic. Khorev’s client portfolio includes startups, SaaS businesses, and technology companies, among others.

Company: Freelance SaaS SEO Consultant
Specialization: SEO, Inbound Lead Generation, Marketing Strategy, PPC, Web Design
Based in: Toronto, Canada
LinkedIn Profile: /mikekhorev

14. Michal Pecánek

Another must-know expert is Michal Pecánek. This digital marketer based in the Czech Republic has over six years of experience consulting for B2B SaaS companies. His career includes a significant stint at Ahrefs as an SEO and Marketing Educator. During his time there, he produced and managed over 100 pieces of content that now attract more than 60,000 monthly organic visitors.

Before Ahrefs, Pecánek led a marketing team at CDN77, where he was instrumental in doubling the company’s annual recurring revenue from $18 million in 2017 to $37 million in 2019. However, his expertise isn’t limited to SEO; he has a broad marketing skill set that he has shared through public speaking engagements, including a link-building course for Digisemestr Online and appearances at various events and webinars.

When it comes to pricing, Pecánek adopts a flexible approach tailored to the specific needs of each project or long-term cooperation. For those interested in a monthly retainer, rates commence at $2,000. If you’re looking for project-based collaborations, you can expect starting costs of $5,000. Additionally, he offers consultation services, which include a video conference or call, starting at $500.

Company: Freelance SaaS SEO Consultant
Specialization: Digital Marketing, SEO, SEM, Link Building, Data Analysis, Copywriting
Based in: Brno, Czech Republic
LinkedIn Profile: /michalpecanek

15. Robbie Richards

Finally, we have Robbie Richards, an organic marketer with over 11 years of experience in planning and executing successful SEO strategies. Richards is the Founder of Virayo, an agency working exclusively with B2B SaaS companies for the past four years. Under his leadership, Virayo’s search marketing campaigns have generated thousands of new trials and demos, translating into millions in new ARR.

He abides by a six-step process designed to generate valuable pipeline activity. This methodology begins with an in-depth discovery phase, followed by building a strong SEO foundation. He then focuses on capturing quick wins, creating a conversion-centric keyword roadmap, publishing rank-worthy content, and building backlinks to accelerate rankings.

Richards’ expertise isn’t confined to his agency work; he’s also an educator and public speaker. He has trained over 700 students through his course, The SEO Playbook, and has been a featured speaker at marketing conferences across the United States and Asia. Beyond his professional pursuits, Richards is an avid golfer and played collegiately for Boise State University.

Company: Virayo Marketing
Specialization: Marketing Research, Customer Relations, Email Marketing
Based in: Boise, USA
LinkedIn Profile: /robbie-richards-00772925

Conclusion

So there you have it, folks – the 15 best SaaS SEO consultants you should keep an eye on. Whether you’re looking to ramp up your organic visibility or just need some solid advice, these are the go-to people. They’ve got the chops, the experience, and the track records to prove it. Hence, in the ever-evolving world of SaaS SEO, these consultants are the guiding lights you can trust to lead your digital strategy to success.

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