Facebook and Instagram are forbidden from using targeted ads in the EU

The European government is cracking down on how companies use its citizens’ data. Companies like Meta and TikTok have had to make sweeping changes to comply with regulations and policies. In the case of Meta, Facebook and Instagram are still forbidden from using targeted ads, according to a new report.

In order for platforms like search engines, video-sharing platforms, and social media sites to deliver personalized ads. The companies behind them need to collect data on your habits. This way, they can funnel the most relevant ads with the highest chance of getting you to click on them. This has been the practice for years.

The European government has been cracking down on this and smacking the wrists of large companies doing this. This is why TikTok gives people the option for a chronological feed in Europe. It’s banned from collecting users’ data to deliver them algorithmically curated video feeds.

Facebook and Instagram can’t use targeted ads in Europe

A few months ago, Norway’s DPA (Data Protection Authority) issued a temporary ban on Facebook and Instagram. The authority forbade the companies from using users’ data to focus their ads. This happened in July, and we’re sure Meta was looking forward to it being lifted.

However, Ireland’s (DPC) Data Protection Commission came down as well and extended this ban. Not only is it in effect for longer, but it covers the entire EEA (European Economic Area) and countries like Norway, Iceland, and Liechtenstein.

Meta, a while ago, said that it believes in an ad-supported internet. This is why people are subject to seeing ads across Meta’s platforms along with others. With its ad business handicapped by European regulations, Meta had to turn to establishing a subscription service.

Recently, Meta unveiled a new subscription service for European users that will completely remove ads from Facebook and Instagram. If you sign up through the web, it will cost you €9.99/month, if you sign up through the app, it will cost you €12.99/month. Since this is in response to the European regulations, we don’t expect these to come to the States.