The US President Joe Biden joined Threads on his birthday

After plummeting growth, the Meta-owned Threads is gaining more traction in app stores, and more users are joining the X rival platform. Meta CEO Mark Zuckerberg has recently said Threads has just under 100 million monthly active users. Over four months after the initial launch, more prominent users, including the President of the United States Joe Biden, are joining the platform.

Joe Biden’s first post on Threads alludes to his keynotes in the 2020 presidential victory speech. He speaks about the US situation and the “inflection point.” Biden is the third prominent member of the White House to join Threads, following Vice President Kamala Harris and her husband Douglas Emhoff, aka the second gentleman of the United States. The White House also has an official account on Threads.

The US President Joe Biden joins Threads

Kamala Harris’s first post on Threads is about her travels across the US, meeting with American people and over 100 world leaders. Likewise, Emhoff’s first post was focused on gender equity and “countering hate of all kinds.”

The White House account on Threads welcomed the President’s first post, saying, “The wait is Joe-ver.” Biden’s decision to join Threads coincides with his 81st birthday. Former President Barack Obama also posted a birthday message to Biden.

Political figures joining Threads is good news for the Meta, showing the platform is on the right track. Meanwhile, Elon Musk and X should not be happy with this. X (formerly Twitter) has been the main venue for political and prominent figures to connect with their fans and share messages.

Instagram CEO Adam Mosseri has recently said he expects Threads to become a “de facto platform” for online public conversations. Meanwhile, Mosseri tries to keep Threads away from becoming a news hub, claiming the platform is ‘not going to amplify news.”

While the White House said in a statement that involvement on Threads won’t affect the POTUS activity on X, Musk’s owned platform could see itself in a critical situation. Following the recent controversies over Musk’s public endorsement of a supposedly anti-Semitic post, Apple decided to pull its ads from the platform for an unknown term.