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You may have come across a rumor recently that Samsung will soon rebrand its Exynos lineup of smartphone processors. The company was said to be preparing to replace Exynos with its “Dream Chip” next year or in early 2025. However, this doesn’t seem to be happening. The firm released a statement saying the rumor is not true.
“The rumor on rebranding is not true,” Samsung said in a statement to Android Authority. “For your reference, the mentioned brand name [Dream – ed] is simply an internal project name.” The firm went on to clarify that “all rumors regarding rebranding are not true.” So yes, the Exynos brand isn’t going to be a thing of the past, certainly not anytime soon.
Samsung will keep the Exynos chip brand
The rumor about Samsung rebranding Exynos chips was passed along by X tipster @OreXda. “Goodbye Exynos. Hello Dream Chip,” they posted, followed by a rendering of a Samsung processor featuring the “Samsung Dream Chip” branding. The source also said that the entire Exynos lineup will be rebranded.
Unsurprisingly, everyone rushed to cover the news, saying Exynos chips would soon be called “Dream Chips.” We held back on reporting on the story because the source doesn’t have a track record of accurate Samsung leaks. They have got a few things wrong in the past. Among other things, they claimed that the firm would launch the Galaxy S22 FE and Galaxy Buds 2 Live and that the Galaxy S23 FE doesn’t exist. All of these claims turned out to be incorrect.
It turns out their latest claim isn’t accurate either. Shortly after the internet went abuzz with reports on their claim, the tipster added that “Dream Chip” is just a codename and not the new branding for Samsung’s processors. They said the chips would go by a different name but not Exynos. However, the Korean firm has now clarified that no rebranding of its Exynos chips is happening.
Samsung’s Dream Chip is a custom processor for flagship Galaxy devices
Samsung may not rebrand the Exynos lineup, but it does have a “Dream Chip” in the works. It is a custom processor for flagship Galaxy devices. The Exynos solutions made by its semiconductor division aren’t customized for Galaxy devices at the development stage. Hence Samsung’s smartphone division is working with its sister firm on a customized solution. The project kicked off in early 2022.
It is going this route because of the power, performance, and thermal issues Exynos chips have had in recent years. Competing Snapdragon solutions from Qualcomm have consistently outperformed the Samsung processors. Unsurprisingly, Galaxy users have had enough and are already questioning its decision to equip the Galaxy S24 and Galaxy S24+ with the Exynos 2400 in some markets next year, despite Samsung promising improvements.
Deep down, it knows that customers have lost faith in Exynos. Hence, it is developing a custom solution for flagship models. The “Dream Chip,” as the project is internally called, is expected to debut with the Galaxy S25 series in early 2025, replacing the Exynos 2500. It may not bear the Exynos brand. However, Samsung’s other semiconductor chips will continue to use that brand for the foreseeable future.
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