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Samsung‘s display manufacturing division, called Samsung Display, has reportedly reorganized itself to focus on next-gen display solutions for Apple, one of its biggest clients. The reorganization will enable the firm to dedicate resources to developing folding OLED panels for Apple’s possible foldable iPhones in the future. The iPhone maker is expected to enter the foldable market in a year or two.
Samsung reorganizes its display division in anticipation of foldable iPhones
Samsung Display is one of the biggest display manufacturing companies around the world. It makes OLED panels for all sorts of gadgets, including smartphones, smartwatches, tablets, laptops, monitors, and TVs. The firm is also working on MicroLED displays for AR devices. Along with its sister firm Samsung, the company supplies its display solutions to Apple and many others. It was the biggest supplier of OLED panels for the iPhone 15 series.
The firm has a special internal business unit dedicated to Apple, which is understandable considering the iPhone maker’s size. Allegedly called the “A Business Team,” the unit focuses on the current and future display needs of Apple. Samsung Display recently reorganized itself to strengthen this team so it can better respond to Apple’s foldable display needs in a few years, Korean publication The Elec reports.
As part of this reorganization, Samsung Display has appointed its Vice President Choi Kwon-young, who was the head of the planning team at the headquarters, as the head of the A Business Team. The company is seemingly anticipating fierce competition in Apple’s display supply chain in the coming years as the Cupertino giant prepares to enter the foldable scene. The first foldable iPhone may arrive in 2025 at the earliest.
Samsung Display’s reorganization will also allow it to efficiently allocate resources to various other internal teams such as the small display division (smartphones and watches), medium display division (tablets), and IT display division (laptops and monitors). It will help strengthen the microdisplay team too. The company is looking for new avenues of growth amid growing competition.
LG has also created a display team dedicated to Apple
Samsung isn’t the only display firm that values Apple highly. Its compatriot LG, which is another major supplier of iPhone displays, is making similar moves in anticipation of foldable iPhones. It has reportedly established a strategic customer (SC) division focused on Apple’s display needs. LG Display’s Executive Director Choi Hyun-cheol, who was in charge of the small display business, leads the new team.
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