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With just over a week left before the official unveiling, Samsung has stepped up its Galaxy S24 promotions. It has launched a global billboard campaign promoting the new flagships and their on-device AI capabilities. The giant billboards are up in strategic locations across several major cities worldwide. The company will unveil the devices on January 17.
Samsung ramps up Galaxy S24 promotions with Galaxy AI billboards
Samsung started putting up digital billboards promoting the upcoming Galaxy Unpacked event on January 3. The company says the billboards are now live at COEX in Seoul, South Korea; Piazza del Duomo in Milan, Italy; CentralWorld in Bangkok, Thailand; Piccadilly Circus in London, the UK; Stureplan in Stockholm, Sweden; and Central Railway Station in Warsaw, Poland.
The giant displays are also up in Chengdu, Madrid, New York, and many other major cities around the world. They show Samsung’s teaser for Galaxy AI, a comprehensive mobile AI solution that will debut with the Galaxy S24 series. “The video shows a metallic cube slowly evolving into animated stars that represent Galaxy AI and the transformative experiences it will bring,” the company explains.
You may have already seen this video on the Korean firm’s social channels. It has bet big in artificial intelligence for its next-gen flagships. Powered by its in-house generative AI model Samsung Gauss, Galaxy AI is built into the system for an intuitive and seamless AI experience for users. Leaks suggest users can switch to third-party AI solutions such as ChatGPT for some tasks.
Samsung says it is bringing a “mobile innovation that will soon change the way users live, connect and create forever.” The Galaxy S24 series will have AI built into the camera, gallery, Samsung Call, Samsung Notes, Samsung Internet, Samsung Keyboard, and various other system apps and elements. Some AI features will work offline on the device while others will require an internet connection.
These AI features are part of One UI 6.1
Samsung will offer these AI features as part of One UI 6.1, its Android 14-based custom software that will debut with the Galaxy S24 lineup. If history is any indication, the company will push the new One UI version to older Galaxy flagships and premium mid-range models later. It remains to be seen if all of the new AI features will make it into older models. Hardware constraints may make some features incompatible. Stay tuned for the official Galaxy S24 launch next week.
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