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After firing over 1,000 employees as we enter 2024, Google is planning yet another round of layoffs for its advertising sales team. Business Insider first learned and reported this. Subsequently, The Verge reached out to the company. One spokesperson confirmed to the publication that this decision involves getting rid of “a few hundred roles globally” as part of a restructuring plan. Notably, he mentioned that affected employees can apply for other roles within Google.
Google is laying off more than a hundred jobs globally
The first news about Google’s potential layoff came from Business Insider, which somehow accessed an internal memo from Google’s senior vice president, Philipp Schindler. The memo hinted that the job cuts would mainly affect the Large Customer Sales (LCS) unit, dealing with ads for big businesses.
On the other hand, the Google Customer Solutions team (GCS), handling ads for smaller clients, is going to become the main ad sales team. There were previous reports of job cuts in the LCS team in October of last year. More importantly, California’s tech major has made layoffs in other teams, including Pixel, Nest products, and engineering.
The industry is changing rapidly
While Google has often been likened to Apple, the dynamics might be shifting. Microsoft has surpassed Apple to become the world’s most valuable company. Amid this, Google has introduced new tools like Bard and Gemini to compete with the likes of Microsoft-backed OpenAI’s ChatGPT. With upcoming releases like the Pixel 9 series, Google seems poised to secure its standing. Consequently, the recent changes within the company may aim at aligning its workforce with evolving business needs.
Tech layoffs have been in pretty bad shape over the last few years. Layoffs.fyi, a website tracking tech layoffs, reports that layoffs affected an alarming 260,000 employees worldwide in 2023 alone. As we transition into 2024, the situation persists, with over 7,500 individuals already experiencing layoffs.
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