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Back in April 2017, Google Assistant, Siri, and Amazon Alexa got a new friend named Samsung Bixby. This is the voice assistant that’s exclusive to Samsung’s Galaxy devices. It had a pretty rocky start, but it’s up and running now. With all the buzz around generative AI, we’ve all wondered what plans Samsung has for its voice Assistant. However, the company stated that Bixby is sticking around.
Samsung didn’t really hint that Bixby was going away, in all honesty. But, the introduction of generative AI really took the tech world by storm, and it’s causing some companies to rethink their entire business strategies. New AI products are coming out with new names, and we’re wondering what’s going to happen with the voice assistance of the past.
For example, Google introduced Bard last year. Bard is the company’s AI-powered chatbot, and this made us wonder about the fate of Google Assistant. Is Google going to have two concurrent AI-powered assistants, or will Bard cannibalize Assistant? That remains to be seen, but it’s a valid concern.
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But, don’t worry. Bixby is sticking around
Samsung just announced the Galaxy S24 series of phones today, and the prime focus was on AI. Sure, these phones are going to come with updated processors, but most of the changes will have to do with the brains of the phone. Since AI has been the driving force of the tech world since November 2022, companies are making a hard pivot to AI technology.
In the case of Samsung, the company touted a myriad of on-device AI tools. With so many on-device tools, having an internet-connected voice assistant might seem a bit extraneous. So, it puts into question just what the company is going to do with Bixby. Thankfully, for fans of the voice assistant, Bixby is sticking around. Samsung is not going to do away with its child only 6 years after its introduction.
Rather, the company plans on adding new changes and features to Bixby in order to boost the experience. So, what exciting goodies does Samsung have in store for Bixby? That remains to be seen.
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