Facebook is testing cross-posting with Threads

Threads is the newest addition to the Meta social media app universe, and it’s been regaining a lot of steam since its user base plummeted last year. As a standalone platform, it’s performing well. However, Meta is looking to integrate it with its other siblings. Because of this, Meta is testing cross-posting between Threads and Facebook.

We’ve already seen some integration between Threads and Instagram; this makes sense, seeing as Threads was basically built from Instagram’s code. While scrolling Instagram, it’s not uncommon for you to see featured Threads. This is one thing that definitely helped boost its user base.

Meta is now testing cross-posting between Threads and Facebook

This is something that we saw coming. Facebook is already pretty closely tied to Instagram. You’re about to cross-post between Instagram and Facebook. This eliminates the need to post the same thing twice across the platforms.

Now, it’s Threads’ turn. The social media platform has been crawling back up the rankings as Meta has been adding more features to it. Now, the app has over 130 million monthly active users. So, it’s obvious that Threads is doing something right.

Meta is currently testing the ability to cross-post between Threads and Facebook. Chances are, you won’t see this functionality just yet, as it’s being tested on a limited number of users. For starters, it’s only being tested on the iOS Facebook app. One user, while making a Facebook post, saw the option to also post it to Threads.

At this point, we’re not quite sure when Meta is going to expand this test to other users. However, it seems to be working fine. When the feature does make it to the public, it’ll be a way for more posts to exist on Threads. Not many people like to post the same content on different social media accounts. This will eliminate the need to double-post, and it gives people more opportunities to gain traction on Threads