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YouTube TV announced today that it is raising prices, after nearly 3 years. The new price for YouTube TV is going to be $72.99 per month. Which effectively puts it above most of its competitors – FuboTV starts at $70, Hulu + Live TV also starts at $70, and DIRECTV Stream starts at $75.
While it’s unfortunate to see this price increase, it was time. YouTube TV has kept the $64.99 per month price for three years, while all of its competitors have raised prices higher. Some have done two increases since the last YouTube TV price increase.
An update for our members. As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service.
— YouTube TV (@YouTubeTV) March 16, 2023
Many conspiracies are floating around that the reason for the price increase is due to the NFL Sunday Ticket. Though, I don’t quite believe that, since NFL Sunday Ticket is going to be separate. But then again, how many people are realistically going to sign up for it? Probably not as many as they’d like.
YouTube TV says rising costs for content resulted in this price increase
YouTube TV has had quite a few disputes with content companies like Disney, NBCUniversal and others as of late. Claiming that they were asking for more money. It’s unclear if they did get more money or not. But judging by this price increase, it does seem like it is what happened.
What makes this sting even more, is that YouTube TV lost the MLB Network as well as MLB.TV as an option for an add-on, but sports fans need to pay $8 more per month. Hopefully they do get the MLB Network back before Opening Day, though those days are limited now.
To put things into perspective, a similar plan from Comcast would cost you $70 per month. That’s without the added in taxes and fees, as well as the fee to rent the cable box. Whereas with YouTube TV, you’re getting the same channels (for the most part), as well as unlimited cloud DVR, and the ability to split the cost with up to 5 people. So even with this price increase, it is still worth it.
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