Amazon is considering launching its own browser

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It’s no secret that Google Chrome has dominated the browser market for years, with over 60% market share worldwide. Despite competition from other major players like Microsoft, Apple, and Mozilla, Chrome’s popularity has remained largely unchallenged. However, it looks like Amazon will be the next company to take on Chrome’s dominance as, according to reports, the company is exploring the possibility of launching its web browser for desktops.

According to a tweet from Nicholas De Leon, a senior reporter for Consumer Reports, Amazon is currently conducting surveys with select customers to gather information about their browsing habits and preferences. The survey questions are highly specific, focusing on important features like ad blocking, password management, cross-platform compatibility, VPN, and other security features. Amazon is also asking respondents which browsers they currently use and which features would convince them to try a new browser.

“We want to understand what our customers value about current web browsers and what they wish the browsers could do better. By participating in this survey, you will contribute to innovations that improve browsing experiences for millions of people around the world,” wrote Amazon in the survey.

A new player in the market

Challenging Google wouldn’t be easy, even for giants like Amazon. However, the potential release of an Amazon browser could have significant implications for the advertising industry. With Google moving away from third-party cookies, Amazon’s existing data collection capabilities combined with browsing data could give the company an edge over other tech giants like Google and Facebook, allowing it to create a more targeted and efficient ad platform. Additionally, Amazon’s browser could also offer special features catered towards online shopping, such as price comparisons and rebate alerts.

Although Amazon has released a browser before, called Silk, the company primarily designed it for its services. However, based on the highly specific questions in the new survey, it seems that the company is seriously considering launching a browser that is specifically meant for use on desktops and laptops.



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