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It’s no secret that the launch of ChatGPT has ushered in a new era of conversational artificial intelligence, prompting many companies to explore the possibilities of integrating AI into their services. Now, according to a report from BusinessWire, Newegg is leveraging ChatGPT to enhance its website’s user experience. From optimizing text content on its website to enhancing its PC Builder shopping tool and customer service chat, ChatGPT will enable Newegg to streamline its operations and offer its customers a more efficient experience.
ChatGPT integration into various aspects of Newegg’s operations
One area where Newegg is using ChatGPT is its PC Builder shopping tool. While customers had to previously find the parts for their PC themselves, with the new ChatGPT integration, they would only need to input their desired PC attributes into a search bar, and the AI will evaluate and recommend component configurations that match their preferences and budget.
Moreover, ChatGPT is optimizing text content throughout the website by suggesting product detail page titles, summaries, and descriptions, making it easier for consumers to browse and discover tech products. In addition, ChatGPT will help customers get the best answers in customer service chats and alert Newegg staff when necessary. Lastly, Newegg is also using ChatGPT to create on-site text and descriptions to enhance customers’ shopping experiences by generating targeted content for Newegg’s search engine optimization efforts.
However, Lucy Huo, Vice President of Application Development for Newegg, emphasized that ChatGPT is not intended to replace employees, but rather to provide additional resources so that employees can handle more complex projects. Although AI technology is still in its early stages of implementation, it has the potential to offer substantial benefits for e-commerce.
“Our customers are among the most knowledgeable regarding the latest technology because they assemble often complex tech products. Therefore, customers should expect Newegg to deploy the most advanced technology for their shopping experience, and ChatGPT currently enables this,” said Huo.
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