Here’s a first look at Meta’s Twitter competitor app

Back in March, a report surfaced stating that Meta is working on an Instagram-branded Twitter competitor. Well, Meta held an employee preview of that Twitter alternative app, and screenshots surfaced, giving us a first look at the app itself.

Take a first look at Meta’s Twitter competitor app

The internal name for this app is ‘Project 92’, while the official name could be ‘Threads’. Now, the screenshots that surfaced are included below this paragraph, in case you’d like to take a peek.

If it looks familiar, there’s a good reason for it. It basically looks like Instagram’s UI, but without images. So, what’s this app all about? Well, it seems like Meta noticed an opportunity when Elon Musk took over Twitter, and it’ll try to compete directly with the service.

According to Chris Cox, who is Meta’s Chief Product Officer (CPO), this app will utilize the ActivityPub social networking protocol. In other words, it’ll allow users to migrate their Instagram accounts and followers to the new platform.

If you decide to use this app, your Instagram account info will be there for you

Mr. Cox also flat out said that this app will be “our [Meta’s] response to Twitter”. If you switch, your Instagram account info will be there, waiting for you.

Based on reports, Meta is currently in talks with a number of celebrities to start using the platform. Those people include Oprah Winfrey, Dalai Lama, DJ Lime, and so on.

Meta started developing this app back in January, and it’s expected to launch it in the near future. Meta, of course, wants to do it as soon as possible, but it also wants to offer a compelling product.

Twitter has been criticized left and right since Elon Musk took over, for its actions. It has also been praised in some ways, but one thing is for sure, it has been at the center of attention. It will be interesting to see if Meta can actually launch a compelling Twitter alternative and lure users.