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Apple is reportedly working on two new AR/VR headsets for the coming years. The source claims one of the in-works products is a cheaper model planned for late 2025, and another is a sequel to the Vision Pro.
When it comes to unveiling a product, Apple knows how to turn heads and make its product stand out. The Vision Pro headset is the company’s first headset for the virtual reality market that costs you $3,500. If the price tag doesn’t seem reasonable, you should probably wait until late 2025 to access a cheaper model from the company.
Bloomberg journalist Mark Gurman has come up with news about Apple’s new headsets in his Power On newsletter. He claims Apple is currently developing a non-Pro headset that aims to be a cheaper model. The product could have fewer cameras, lower-quality screens, and a less powerful processor to cut prices for final customers.
Apple’s new VR headset will arrive in late 2025 at a lower cost
Gurman added that Apple’s non-Pro headset might launch with a more basic head strap design. It may also need to pair with AirPods for spatial audio. However, the headset could preserve its external EyeSight screen or hand/eye tracking as key features.
The tech giant is also developing a sequel for its glamorous Vision Pro headset. Gurman says the sequel model comes with a faster processor. Other changes and improvements might be applied before the official launch.
It is quite clear that Apple wants to adopt the same iPhone marketing strategy for the headset market. The company’s best-selling product line has standard variants at a lower price and a Pro variant for customers that want the ultimate experience and have no budget limit. Such a strategy would help the company to expand its reach.
Apple’s Standard VR headset is planned for late 2025. It remains to be seen how it differs from the Vision Pro model in terms of specifications and price. Meta CEO Mark Zuckerberg has recently pointed out that Apple’s Vision Pro headset is not a rival for the company’s Quest 3 headset because of its hefty price.
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