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Samsung is the largest Android company, and the largest smartphone manufacturer in the world, but that doesn’t mean that it can’t have a bad year. According to a report (via Phone Arena) Samsung is set to have a bad 2023 in terms of smartphone shipments.
This may actually surprise you if you caught wind of the success of the Galaxy s23 Trio. The team of devices was able to sell in pretty high volume, with the Ultra model being the most popular. However, that’s not the only factor that is in play here.
Samsung is having a bad 2023
The company has been through some turbulent times before, so this shouldn’t come as much of a shocker. Between April and June this year, Samsung managed to ship about 55 million units. That’s down a notable amount from 61.5 million units between January and March of this year. Also, Samsung shipped 62.5 million units between April and June last year.
Not only are the numbers bad now, but they may be bad for the rest of the year according to predictions. Last year, Samsung shipped around 260 million units. However, analysts predict that Samsung will ship between 230 million and 240 million units for this year. What makes this worse is that Samsung actually predicted that it would sell 270 million units this year.
The report attributes this to the lower-end and mid-range devices. This mostly refers to the Galaxy A series of phones. The Galaxy S phones are more popular, but the Galaxy A series of phones make up about 70% of Samsung’s total smartphone shipments. This line of devices is seeing sluggish performance, so the company as a whole will see fewer shipments.
Samsung is set to announce the Galaxy Z Flip 5 and Galaxy Z Fold 5. This will breathe some life into Samsung’s numbers, as we are all looking forward to these phones. Only time will tell if these phones will help the company out of this situation and help it sustain profitability.
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