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Amazon’s own FAST service, called Freevee is getting 23 new channels. These channels will include content from Warner Bros Discovery and MGM. Keep in mind that Amazon owns MGM, so those titles should come as no surprise.
Freevee already has well over 100 Prime Video Originals, and hundreds of channels with free content available. Freevee is a FAST service, which stands for Free Ad-Supported TV. That means that it is free, and you’ll have to watch ads. But hey, you’re not paying for it.
These new channels will come to Freevee over the coming months, according to Amazon.
What channels will be included?
There will be a heavy focus on the “unscripted fare”. So we’ll see channels for Cake Boss, Extreme Couponing and Say Yes to the Dress from Warner Bros. Discovery.
From MGM, there will be 12 channels coming to Freevee. That includes some dedicated to films, and others for such shows like The Pink Panther, Stargate, Green Acres and many more. There will also be some themed channels from MGM, including Action and Sci-Fi.
Amazon isn’t the only one that Warner Bros. Discovery has been licensing shows to. It has also signed deals with Roku and Tubi for a few shows like Westworld (HBO) and The Bachelor (Warner TV), among a few others. This has become a pretty lucrative way for studios like WBD to actually make some money on some older shows.
Why are studios licensing content to FAST streamers like Freevee? Well, the simple answer is, they get a cut of the ad revenue shown alongside their content. So if Freevee makes a million bucks from showing a particular show, WBD would get a cut of that. Now it’s unclear how much that cut is, but the industry standard is 70/30. So that means that WBD would get 30% of that.
This is also another way for WBD to spread out its revenue streams. Instead of relying solely on MAX for revenue from streaming.
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