Twitter just paid some Creators as much as $25K

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Twitter owner, Elon Musk, stated back in February that the platform would start doing revenue sharing with creators. Little was known about this program, until this week. And on Thursday, Twitter started to notify eligible creators that they were getting a payment within the next 72 hours. Some are getting payments as high as $25,000.

Now, that number is a bit skewed right now, since Musk did state that these payments are from when he made the announcement in early February until now (likely around June 30). So that’s about  five months worth of payments. And typically when platforms start paying out, the amounts are much higher, and start to trickle down later on. Part of that is due to the fact that there’s more people sharing the pool of money. But that might not be the case for Twitter, since it’s sharing a portion of ad revenue.

So what’s going on here? Well, Musk wants to make Twitter a viable job for creators. So he is sharing a portion of ad revenue from posts and replies for Creators. However, this is only available for some Creators right now.

What are the requirements for this program?

The requirements for this program are quite high. First of all, you do need to be a Twitter Blue subscriber to get paid. Secondly, you need to get at least 5 million impressions each month, for the past three months. Which sounds like a lot, but honestly, if you’re only getting a million impressions per month, you likely wouldn’t make much money.

There is a third requirement and that is that you pass human review for Creator Monetization Standards. Which has it’s own list of requirements.

It’s a good move by Twitter, even if it is pay to play. Though if your Twitter account is big enough, the $8 per month you pay for Blue will more than pay for itself here. Don’t forget that Twitter Blue does offer up prioritization for replies and posts. So with Blue you’ll be getting more impressions anyways.



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