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Hard to believe that it’s been over a decade since Motorola rebooted and streamlined its handset portfolio, grouping its offerings under the easy-to-remember, letter-focused sub-brands of Moto X, G, E, and eventually Z (plus the short-lived M and C series).
Then under Google’s corporate umbrella, the company attracted an entirely new generation of fans with an emphasis on value and focus-group-tested features. Before selling the company off to Lenovo in January 2014.
Fast forward to present day, wherein the now Lenovo-owned smartphone manufacturer continues to climb the global sales charts, but has adopted a much more Samsung-like approach of releasing a plethora of models each year to fill every perceived market niche and price range.
As one of only two sub-brands to survive since that 2012 reboot (along with the Moto E series), Moto G devices have led the way in this Samsungification, closely resembling the larger company’s strategy with its Galaxy A lineup.
Motorola’s Moto G14 is coming any day now
Following the currently-sold Moto Gx3 handsets, Motorola is poised to keep on keeping on with its first Gx4 model – the handsome Moto G14 – set to drop any day now. Only a skeletal framework of this 6.5-inch, punch-hole-sporting Android 13 smartphone are currently known, but it’s enough to get a pretty good feel of what we can expect from the lower-tier mid-ranger.
Moto G14 is said to offer an octa-core processor of unknown make, coupled with 4GB of RAM and 128GB of UFS 2.2 storage, G14’s highlights include a 5000mAh capacity battery, a 50-megapixel main camera, and the all-important microSD expansion slot. The water-repellant, Dolby Atmos-capable model will be available in four colors, including Butter Cream, Pale Lilac, Steel Gray, and Sky Blue. There will also be a vegan leather-backed special edition.
Look for it to appear internationally before the end of the month.
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