[ad_1]
Meta launched its new ‘Threads’ app not long ago, and helped by Twitter woes, it managed to grow rapidly. Inspired by such a successful launch, Mark Zuckerberg said that he believes Threads could reach 1 billion users, reports The Verge.
Mark Zuckerberg firmly believes Threads could reach 1 billion users
Zuckerberg said to investors the following: “I’m highly confident we’re going to be able to pour enough gasoline on this to help it grow”. This happened during Meta’s second-quarter earnings call with investors.
They were quite interested in Threads, which is understandable. Zuckerberg also added that it’s a “weird anomaly in the tech industry that there hasn’t been an app like this for text-based convos that has reached 1 billion people”.
As a reminder, Threads managed to reach 100 million signups faster than any other consumer software product… ever! That is saying a lot about its potential, but the tricky part is keeping those users, and expanding steadily.
Threads engagement slowed down since the initial launch mania
Threads engagement is said to have slowed down considerably since the initial breakthrough. Zuckerberg did say that “tens of millions” of people are using the app daily, though.
Meta’s CEO did issue the main goals as of now. He said that Threads needs to add features that are missing, and that the company is working on that. In addition to that, the app’s retention with current users needs to be improved, hence the gasoline comment mentioned earlier.
Another thing worth noting is that Meta’s business improved this year. For the second quarter, Meta reported higher-than-expected earnings, and its stock prices have jumped up.
Meta probably won’t monetize Threads in the near future, as it has plenty of fuel to keep it going elsewhere. The monetization will be coming later on, presuming that Threads ends up being a success.
[ad_2]
Source link