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One question going through our minds is how we’re going to be able to identify if something was generated via AI. As time goes on, that gets harder to do, but Meta has a method of doing so. According to Engadget, Instagram will apply a label to content it thinks was created using Meta’s AI.
Right now, major companies are creating powerful AI tools for their users. More companies jump on this train every day, and it was just a matter of time before Meta announced some AI tools. The company has a massive LLM (Large Language Model) called Llama 2, and it’s planning on going down the generative AI route.
Instagram will help label content generated with Meta’s AI
With so many companies out there touting generative AI prowess, it’s hard to be confident about the future of man-made content. Every other social media post you see is an AI-generated image, there are tools out there that can artificially generate music, AI-generated voices are becoming more realistic, etc. Who knows how much stuff AI-generated we’ll see in the next few years?
Well, Meta might have a solution for this. Alessandro Paluzzi was able to reverse-engineer Instagram and uncover an interesting label. It will tell you if AI generated the current post. The label reads “The creator or Meta said that this content was created or edited with AI.”
#Instagram is working to label the contents created or modified by #AI in order to be identified more easily 👀 pic.twitter.com/bHvvYuDpQr
— Alessandro Paluzzi (@alex193a) July 30, 2023
It looks like Meta wants to aid in the fight against people who pass themselves off as actual creators. While that might seem like the case, Meta has declined to comment on this.
At the top of the label, we see the pull bar. This means that you’ll get rid of it by dragging down on it. This could mean that you’ll access the label by tapping on the three-dot menu on the top right of the post. So, it doesn’t seem like the label will be visible automatically. You might have to summon the label yourself. However, that’s just speculation.
In any case, it’s nice to know that Meta is thinking about letting people know that content is AI-generated.
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