Smartphone shipments decline, as Omdia reveals top 10 smartphone OEMs

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A new report from Omdia, a research group, has surfaced. The report says that smartphone shipments have declined again, year-on-year, and they’ve been declining for eight consecutive quarters. This report has also revealed a list of the top 10 smartphone OEMs.

Previous reports that we’ve seen have focused on the top 5 smartphone OEMs, so this will be interesting to check out. Before we get to it, however, do note that this report is for Q2 2023, of course.

Omdia has revealed top 10 smartphone OEMs, as shipments declined yet again

Omdia reports that smartphone shipments totaled 265.9 million units in Q2 this year. That’s a 9.5% decrease compared to the same period last year, and a 1.2% decline compared to Q1 this year.

Samsung is first-placed, as expected. The company managed to ship 53.3 million smartphones, and faced a 14.3% decline YoY. Apple is second with 43.2 million units shipped, and is facing a decline of 11.7%.

Xiaomi managed to claim third place with 33.2 million shipped units, as the company’s sales declined 15.7% YoY: OPPO Group (includes OnePlus too) managed to squeeze itself to fourth place with 25 million sold smartphones, which is 10.5% less than a year before.

Transsion managed to claim fifth place

The fifth place is reserved for… Transsion. We’ve talked about that company recently, when Canalys’ report surfaced. That Chinese OEM includes Tecno, Infinix, and iTel brands. Transsion shipped out 24.5 million smartphones, and is actually one of two smartphone manufacturers who has seen YoY growth. It grew by 38.4%.

Vivo claimed sixth place with 22.3 million sold units, and has declined 10.1% YoY. HONOR is seventh with 14.1 million sold smartphones, and has seen a decline of 6.6%. Motorola is eighth with 10.4 million sold smartphones, and has declined 18.2%.

Realme has seen quite a considerable decline in shipments, as it sold 24.6% fewer smartphones than a year ago. Huawei closes out the top 10 list with 7.4 million smartphone shipments, which is actually 15.6% more than in Q2 2022.

You can check out the entire list in the image below, and that table considers more information, including a comparison with Q1 2023 for every brand.

Omdia top 10 smartphone manufacturers Q2 2023

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