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Many people do not realize the amount of labor that goes into making a distinctive and interesting poster design. After all, selecting a few intriguing photos and a good typeface for a poster or flyer shouldn’t be too difficult, right? Wrong. It may be easier to create with digital tools like the Vista Create poster maker, but typography is still a tricky business. The design process is really more complicated than you may imagine.
The right font can elevate any poster and make your message clearer. A wrong one, on the other hand, can shift the mood of your design or worse – make it illegible. This article will cover the basics of choosing the right fonts for your project.
Match the Typeface to Your Poster’s Content
Given their widespread usage and potential for boredom, popular typefaces like Times New Roman and Helvetica are frequently avoided by designers. However, it’s crucial to keep in mind that the font style needs to match your material, and in certain circumstances, it’s preferable to select a more common font than one that doesn’t convey the proper tone.
Don’t Use More Than Three Distinct Fonts at Once
A smart designer is constantly aware of the visual hierarchy (the priority you give to your information) and knows how to use it to prevent confusion among viewers. Never utilizing more than three distinct typefaces when designing a poster is one of the best strategies to prevent this issue. Keep in mind this advice to avoid this issue from occurring since the greater the diversity of type, the more difficult it is for your reader to concentrate on the text.
Remember to Consider the Font Weight
Many designers are aware, even if only subconsciously, of the weight of a font, which is the breadth of the strokes making up each letter. It plays a crucial role in the visual hierarchy. The correct font weight may catch the viewer’s attention and direct it to a particular word or phrase that you want them to prioritize. When you select a different font type, such as light, normal, or bold, or when you use a different font option, such as italics, you can plainly see this illustrated.
When communicating the significance of your written material, you might be tempted to utilize the same font weight throughout. However, this might make your article boring and have the opposite impact of what you meant. By employing diversity, you may establish the priority of several essential aspects of your poster.
Important Information Should Be Noticeable and Readable from a Distance
The legibility of your type from a distance is another aspect of which you should be conscious. Most folks will be moving along while walking (or driving) and conducting their daily activities. The first step is to pick a typeface that draws readers’ eyes away from what they are doing, which is difficult given that they could be preoccupied with daydreaming or fiddling with their phones.
Once you’ve got their attention, make sure the poster font is big enough for them to understand the important details without having to come up close to the poster. Important content on your poster should be readable from around five feet away.
Don’t Forget About Kerning
There are several factors you should consider when choosing a typeface to make sure it is readily readable, including:
- the shape and dimensions of each letter, digit, and symbol
- the letter spacing, or kerning.
By taking note of these details, you may steer clear of many fonts that might first seem great, only for you to find out later that some characters (typically lowercase letters like g, j, p, or y) just don’t read correctly. To keep it looking good and legible, take a look at your progress from a distance or from a different screen.
Choose a Partner for Your Main Font
You will need to utilize more than one font to add some diversity and interest to your poster – but avoid using more than three types. Not all typefaces complement one another, and some may even clash and make reading unpleasant. Keep the following tips in mind when combining fonts and feel free to experiment.
- Sans serif typically complements some serif typefaces effectively;
- In general, traditional and modern typefaces go well together.
- Regular fonts should be used with bold ones.
- Tall typefaces look good next to short fonts.
- The use of bold and italic typefaces strikes an excellent aesthetic balance.
It might be challenging to select the proper typeface for your poster, but perhaps these few tips will help you produce more aesthetically appealing statements that convey your message with clarity.
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