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One of the biggest announcements during the latest WWDC24 was the integration of ChatGPT in iOS 18. However, for this, it seems that Apple and OpenAI reached an agreement that does not involve revenue-sharing strategies. That said, the Cupertino giant would resort to that monetization method in the future.
Apple’s market share in the smartphone segment is gigantic. Every year, the brand sells tens of millions of iPhones around the world. Therefore, ensuring a place as a service integrated into that ecosystem is a very appealing idea for anyone. Apparently, both Apple and OpenAI think the same, which is why, according to Bloomberg, neither is currently charging the other.
Neither Apple nor OpenAI are paying in their current deal for ChatGPT integration
The report indicates that Apple considers being present in its millions of devices around the world as “of equal or greater value than monetary payments.” While ChatGPT is pretty well known today, there are still people who are hesitant to try the service for the first time. But having it right at your fingertips, built into an iPhone, can be an ideal jumpstart to start enjoying the power of AI.
The source adds that Apple is not seeking exclusivity of any kind with ChatGPT. In fact, the company is said to be in talks with Google to integrate Gemini. Also with Anthropic, a startup focused on AI. It is even said that they would negotiate with Baidu and Alibaba to offer AI integration in China. This is because services from companies such as OpenAI or Google are limited or prohibited in the Asian country.
Apple’s goal would be to turn iOS into an access hub for the most popular AI services. These services would coexist with Apple Intelligence, the company’s own AI platform. Third-party services would support tasks that Apple Intelligence cannot yet perform.
Apple would take a cut from OpenAI paid plans as future revenue share strategy
In the future, Apple would resort to a monetization model based on revenue share with OpenAI and other companies. The report indicates that the company would take a portion of the premium subscriptions made through its payment platform. Basically, it would implement a model similar to that of the App Store. Lastly, Apple would try to get people to replace traditional search engines with AI-powered services.
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