Apple is reportedly hiring experts in Generative-AI

It comes as no surprise that the launch of ChatGPT and its integration into various Microsoft services has prompted many companies to intensify their efforts in generative AI development. Now, according to a new report from TechCrunch, Apple is ramping up its efforts in artificial intelligence and hiring for 88 new positions, specifically targeting experts in generative AI and machine learning.

This move comes just days after OpenAI finally released an iOS app, and although Apple regularly hires new talent, the fact that the job postings specifically mention “generative AI” means that the company is concerned about the recent advancements in the field.

At present, there are a total of 88 open artificial intelligence jobs at Apple, with over a third of them appearing this month. These openings span various areas, such as Integrated System Experience, Input Experience NLP, Machine Learning R&D, and the Technology Development Group. However, it is important to note that most of these positions are primarily located in San Diego, the Bay Area, and Seattle.

“Are you excited about Generative AI? Are you excited about how the latest advances in this field could transform the way people communicate, create, connect and consume media? Now imagine working to make this vision a reality on beloved mobile platforms used by billions. This is an opportunity to join a dedicated core group in the Intelligent System Experience organization at Apple, a group that will shape the way generative ai technologies transform Apple’s mobile computing platforms,” reads Apple’s job description.

Apple’s endgame

Although Apple’s CEO, Tim Cook, has not provided explicit details about the company’s next-generation AI projects, during the Q2 earnings call earlier this month, he expressed a keen interest in generative artificial intelligence and acknowledged its immense potential. Additionally, he also emphasized that Apple sees AI as a transformative force and will continue investing in related technologies to further enhance its product offerings.

Moreover, with WWDC just around the corner and reports of Apple testing new natural-language features for Siri, it is possible that the company might announce its new ventures into generative AI at the event.