Apple is working on a “low-cost” MacBook to compete with Chromebooks

With the transition to ARM-based chips, MacBooks have quickly gone from laptops meant for general-purpose use to now being one of the most powerful and efficient devices in the market. However, according to a new report from Digitimes (via MacRumors), Apple is now considering the launch of a new, low-cost MacBook, which would take the crown from Chromebooks in the education sector.

This report corroborates an earlier Bloomberg article that suggested Apple could unveil a 12-inch MacBook either by late 2023 or in early 2024. Although analyst Ming-Chi Kuo contradicted these claims later, the new reports indicate that Apple is actively developing a low-cost MacBook with more budget-friendly components.

“It hasn’t been confirmed until the product launch yet, but the parts and major activities previously seem to be preparing a new product. As early as the second half of this year, it will be confirmed whether the actual mass production will be carried out instead of the actual preparation level,” reads the report.

Why’s Apple making a budget MacBook?

If the rumours are true, the primary driving force behind Apple’s decision would be the dominance of Chromebooks in the education sector. These devices primarily rely on web-based applications, often offering limited RAM and storage capacities, and typically do not offer a premium build quality. Therefore, even with a 3-year-old M1 chip, a budget MacBook from Apple could outperform recently launched Chromebooks.

Furthermore, the appeal of affordable MacBooks extends beyond the education sector. This is because even in developed countries, the base M1 MacBook represents a significant financial commitment for many consumers. As a result, Apple’s entry into the affordable laptop market could sway these potential buyers toward the Mac ecosystem, offering them a compelling alternative that doesn’t break the bank.

However, it is important to note that these are still rumours, and no official reports have confirmed the production of these speculated low-cost MacBooks.