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There’s been a lot of talk about whether Apple would release anything new this year. Or whether the iPhone 15 and Apple Watch Series 9/Ultra 2 were the last products of the year. Last week, there were loads of rumors about a new iPad or two coming. Instead, all Apple announced was a new Apple Pencil, which was super confusing.
Now, according to Mark Gurman, in his Power On newsletter for Bloomberg, it looks like we could be getting new Macs this month. And yeah, that means within the next week, since it is already October 23.
Gurman stated that Apple is “planning a Mac-centered product launch around the end of this month”. Given the wording of that, it sounds like it’s going to be next and not this week. This could see the launch of a new 24-inch iMac, which is in desperate need of an update. Since the last model came out in 2021 with the M1 chip – it has completely skipped M2, so far. It has been rumored that the new iMac could skip M2 and be the first Mac to come with M3 actually.
Apple Stores are also in short supply of many Mac models
Another thing that Gurman mentioned here is that Apple retail stores are in pretty short supply of the iMac right now. As well as the 13-inch MacBook Pro, as well as 14- and 16-inch MacBook Pros. With many configurations not arriving until mid-November. This typically points to a new launch.
The weird thing here is that the 14- and 16-inch MacBook Pro’s were updated earlier this year, to the M2 Pro M2 Max chips. So it’s unlikely that they would get another update in the same year. Gurman said that it would be “unusual, but not inconceivable”. But as for the iMac and 13-inch MacBook Pro, those could see updates this year. However, many are hoping that the 13-inch MacBook Pro just goes away.
Gurman is expecting that the Mac announcement will take place on October 30 or October 31. So we’re looking to see them happening early next week. He does not expect these new Macs to feature any major changes other than new processors. Finally, Gurman reiterated that M3 MacBook Air models won’t be coming until early 2024, and a larger iMac has been tabled until late 2024 or 2025.
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