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Apple CEO Tim Cook confirmed during a quarterly earnings call that Apple’s generative AI features are coming later this year. While the details remain scarce, the company hinted that it wants to compete with players who’ve made a space for themselves in the generative AI arena. This includes Amazon, Google, Microsoft, and OpenAI, or possibly Samsung, too. Why Samsung? Because the Samsung Galaxy S24 series’ AI features became the highlight of the recent Galaxy Unpacked.
Tim Cook confirms Apple’s generative AI features are on the way
While Apple has largely remained out of the show, during a time when firms like OpenAI took the sweet spot. But Apple is taking a slightly different approach to training its generative AI. We reported earlier that Apple talked to news publishers to train its generative AI model.
“As we look ahead, we’ll continue to invest in these and other technologies that will shape the future,” Tim Cook began, before diving into Apple’s plans for artificial intelligence. While remaining tight-lipped on specifics, he did offer an intriguing glimpse. He said, “There’s a huge opportunity for Apple with generative AI and with AI, in general.” Regarding any timelines, he mentioned “later this year”.
The “later this year” remark aligns with Mark Gurman’s report that iOS 18 could be the biggest update ever. Notably, he had also reported that these features will likely be unveiled during the WWDC 2024, taking place in June. And most features may land with the release of iPhone 16 models.
What’s expected?
Something similar to what we’ve seen with the latest Samsung Galaxy S24 series and Pixel 8 series. So, we may expect a bunch of photo editing, including photo manipulation tools, some improvements in the camera department, and improved word processing, which could be a step forward to last year’s improved autocorrect feature on iPhone. All in all, Apple may roll out its generative AI features to iOS, iPadOS, and macOS in a gradual rollout.
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