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The iPhone has always been pretty strong in the US, compared to other parts of the world. But surprisingly, last year, its market share dropped pretty significantly, compared to 2021. Which in itself was a drop from 2020.
But, the iPhone is back on the upwards trend. Coming in with 39% market share for 2023, according to CIRP. That’s a 2% increase from last year, but still down from its high in 2020 which was 46%.
Now we do have to say that this data needs to be taken with a grain of salt. As this data was sourced from CIRP’s quarterly survey of US mobile phone customers with the last quarter ending in September. Which means that most people were not surveyed here. Nor did CIRP get the data from carriers. So this is really just a small sample size of the US being represented here.
Nearly 40% market share in the third-largest smartphone market
Apple having a nearly 40% market share in the US, which is the world’s third-largest smartphone market, is still quite impressive. Even if this is just from a survey. And it might even grow after this data was collected, as more and more people get their new iPhone 15 models.
As expected, there’s not a lot of change between iOS and Android these days, as both platforms have made it pretty tough to make the switch between each other. The changes usually come from within Android – Samsung to Google or OnePlus to Samsung, etc. Which is why these numbers have not changed all that much. Especially since we are down to just two operating system choices at this point. Android and iOS is a duopoly in he US and probably will remain one.
You can check out CIRP’s full report here. There’s some pretty interesting data in that report, especially showing the fact that Apple had such a huge market share heading into the pandemic.
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