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It’s no secret that Disney’s streaming platform Disney+ didn’t have the best start, thanks in part due to the subpar quality of recent Marvel and Star Wars shows. Now, in a recent revelation, Bob Iger, CEO of Disney, has announced that it is shifting its focus away from Marvel and Star Wars, with the ultimate goal of reducing overall costs by $5.5 billion, including a substantial $3 billion from content creation.
This decision comes as a response to the recent disasters of several Marvel TV series, indicating a potential waning audience interest. Despite Marvel generating over $18 billion for Disney, Iger acknowledged that its over-zealousness might have affected the quality and reception of some recent Marvel releases, such as “Ant-Man and the Wasp: Quantumania,” which experienced a sharp decline in ticket sales and garnered mixed to negative reviews.
“Marvel is a great example of that. It had not been in the television business at any significant level, and not only did they increase their movie output, but they ended up making a number of TV series. Frankly, it diluted focus and attention,” said CEO Bob Iger.
While Star Wars has seen better success with TV shows compared to Marvel, including notable Emmy-nominated shows like “Andor,” the absence of a new Star Wars film in theatres since 2019 has raised questions about the company’s approach to the franchise’s cinematic releases.
Disney’s Plan for the Future
In an effort to regain interest, the company will now implement limits on the number of sequels dedicated to each character. This strategic approach aims to keep the audience engaged without overwhelming them with excessive content. Additionally, the company will focus on creating original content and developing a diverse array of fresh narratives.
Furthermore, Bob Iger hinted that the studio could also focus on licensing agreements with other streaming platforms for the distribution of Marvel, Star Wars, and other Disney originals. While this could open up a world of opportunities for new TV shows similar to Daredevil, Disney is yet to make an official confirmation.
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