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As Google goes full damage control following Gemini’s “woke” critiques, Elon Musk has just hinted at a Gmail alternative; Xmail. X, formerly Twitter, has been promising alternatives to many mainstream services as of late. The point of these alternatives, according to Musk, is to provide the user with an unbiased tool that’s not pre-fed prejudiced data. An example of this is the Grok AI; an alternative to OpenAI’s ChatGPT. Now, it appears Musk might be looking to make moves in the email service industry as well.
“It’s coming” says Elon Musk about Xmail
The whole ordeal gained popularity quickly when Nathan McGrady, Senior Security Engineer at X, asked when they were going to make Xmail. Nathan tweeted “When we making Xmail?”. The tweet might have seemed like a throwaway joke, had Elon himself not responded to it saying “It’s coming” right after.
The comments, predictably, exploded with people praising the potential alternative to Google’s Gmail. Memes and personal gripes with Gmail were found galore under Musk’s tweet. One user said, “Awesome! I will switch over from Gmail when it is ready. I look forward to this.”
Others began to come up with more ideas for alternative tools named after X. Search engines, smartphones, and alternatives to services like Google Docs were top of the list. Some users said they couldn’t wait to ditch Google for its “woke” tendencies, a point of contention recently in the spotlight after Google’s Gemini AI was criticized for its forced racial diversity in historically inaccurate settings.
What Xmail could mean for Google going forward
It’s not actually confirmed if Xmail will be a thing, though it definitely seems very likely now. If such a service does come out, there will most definitely be a mass exodus from Gmail. Since his acquisition of X, Elon Musk has become a sort of “champion of the people” among a subset of online users. His popularity and elite position certainly help sell his critiques of modern society.
When Grok AI was released, quite a large number of users subscribed to use it to escape ChatGPT’s “nagging” and politically correct humor. An X search engine would be a definite blow to Google. The company has been facing accusations of biased search results from even before Musk bought Twitter. And if an X smartphone does come out, it’s sure to gain an immediate cult following. Even if it doesn’t reach the popularity of Samsung or Apple.
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