Meta is rolling out new updates to Facebook to attract more creators and generate more video content for the platform. While nearly 3 billion people worldwide currently use Facebook, Meta still has to compete with social media giants like TikTok, especially considering its continuous growth among younger generations.The latest Facebook updates are designed to simplify the process of creating reels on the platform, provide new features in ProMode to assist creators in expanding their following, offer valuable insights for content creation, and broaden monetization options across the platform.
Image Credit–Facebook
Facebook has introduced an Inspiration Hub within the Professional Dashboard to make creating reels easier. This hub brings together popular reels, hashtags, topics, and music to inspire creators in their content production. Additionally, a mobile app update combines audio, music, and text into a unified editing screen, streamlining reel editing process.
Image Credit–Facebook
Another aspect Facebook has improved is audience growth. Any Facebook user can switch to Professional Mode and become a creator. ProMode creators can appear in the ‘Creators to Follow’ unit on the feed, increasing their chances of being discovered by more people. Moreover, when ProMode creators comment on public posts, a follow button may appear alongside their name, allowing them to attract new followers through conversations.
And, of course, if you want to be a creator, you are probably interested in how to monetize your content. The new update lowered some of the monetization eligibility requirements, and creators now need to have garnered 500 followers over the past 30 days to qualify for monetization, compared to the previous requirement of 1,000 followers in 60 days. This trend of expanding income opportunities aligns with YouTube’s recent adjustments.
Image Credit–Facebook
Additionally, creators can now cross-post Instagram-branded content reels and stories to Facebook, enabling them to amplify the reach and impact of their campaigns. Alongside this, Facebook plans to initiate a limited test where select creators can monetize reels that incorporate licensed music from the Facebook Audio Library.
Facebook’s objective is clear: to entice more creators to the platform by simplifying content production, enabling monetization, and fostering the growth of followers. Most new updates are available only for users in ProMode, but the company is saying that they hope to bring them more broadly over time.
