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Many typical smartphone users might not be familiar with the name Fairphone. This is a small and pretty niche smartphone company that manufactures modular smartphones. These are phones with parts that are easily replaceable so that they can last much longer than traditional smartphones. It has a goal to reduce e-waste, and it’s a pretty strong player in the sustainable smartphone market. Well, Fairphone is planning on expanding to more markets.
The thinking behind Fairphone is to provide smartphones for people to use for many years longer than traditional smartphones. This mentality will reduce e-waste, as people will hold on to their phones for longer rather than tossing them after two or three years.
Of the sustainable smartphone market, Fairphone is one of the bigger players. While major companies such as Apple and Samsung tout using recycled materials, sustainable smartphones are an entity all their own.
Fairphone wants to expand to more markets
While Fairphone is a pretty popular brand, it’s available to a pretty limited market. Its phones are only available in a few markets, and the US is not included in that list.
However, the company has been making a push to make its products available to other markets. This push was initiated by the company’s new boss Reinier Hendriks. So far, the company has made its phones available in countries such as Austria, Switzerland, and Great Britain. We can only expect this list to grow as time goes on. Making these phones available to more markets will further push the company’s dream of sustainable technology.
These phones could also get cheaper
Another area where the company will see changes is the pricing. The Fairphone 5 currently retails for €699. It’s rocking a chip that’s similar to a Snapdragon 700 series chip. Other than that, it has a 1080p+ OLED display that runs at 90Hz, 8GB of RAM, 256GB of storage, Etc. €699 is a pretty steep asking price for specs such as those. It’s not outlandish, but it’s starting to approach lower Flagship level prices for mid-range level performance.
Well, under the new direction, Hendriks wants to bring the price down substantially. If the company does so, we should be looking at a price closer to €400. That’s a much more reasonable price for the specs.
However, that will be a difficult task, as the company still needs to make a profit. So, Fairphone is going to be locking down some Partnerships with manufacturers and software partners. Hopefully, we will be seeing these phones in more markets.
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