Fitbit by Google has been renamed to Google Fitbit

Fitbit by Google, the wearables division under Google since 2021, seems to now be called just Google Fitbit. 9To5Google noticed the change across Google’s branding, including on fitbit.com. The logo that came before ‘Fitbit by Google’ has also been removed. This change comes amidst a massive revamp of the Fitbit store. It indicates Google is taking a more direct approach to marketing its wearables.

The rebranding comes after other changes

Google acquired the fitness tracking company Fitbit in 2021, approximately three years after first planning to. This move was made to help the tech giant make its way into the fitness wearables market. The new division was called Fitbit by Google until this recent change. It’s new name, Google Fitbit, is much more on brand with how Google usually names its products and services. Popular examples include Google Assistant, Google Play, Google TV, Google Wallet, and Google Maps.

‘Fitbit by Google’ also had a logo made of dots of varying sizes. This logo came before the name, and has also been removed from the rebranded name. Concerns were raised after Google saw lots of restructuring within its hardware departments back in January. These changes were followed by the departure of James Park and Eric Friedman, the co-founders of Fitbit.

“We remain very committed to serving our Fitbit users well, innovating in the health space with personal AI, and building on the momentum with Pixel Watch, the redesigned Fitbit app, Fitbit Premium service, and the Fitbit tracker line. This work will continue to be a key part of our new org model,” said Courtenay Mencini of Google while addressing the concerns.

What is Google Fitbit?

Google Fitbit encompasses the offerings of Fitbit, in addition to products and services offered by Google. These products include smartwatches, smart scales, trackers, and related accessories. The trackers are the main focal point of Fitbit, and what most people gravitate towards when making a purchase.

These fitness trackers help people monitor heart rate, sleep, calories burnt, steps taken, and more. They’re the perfect lifestyle partner for people who are conscious of their health, or need 24/7 monitoring for medical reasons. The smartwatches go a step further. They combine the capabilities of the trackers with the convenience of a smartwatch. These products also help monitor stress, and can be used for guided meditation, breathing exercises, and similar activities.

The rebranding of Google Fitbit indicates the company isn’t content with just letting things be. There will probably be improvements to be seen across the entire Fitbit lineup pretty soon.