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Samsung recently carried out an “out-of-this-world” mission to promote the Galaxy S24 Ultra, particularly its cameras. The company sent four S24 Ultras to space and captured some stunning photos of the Earth with the phones. You can check out the photos in the galleries below.
Samsung captured the Earth from space using the Galaxy S24 Ultra
The Korean tech giant often comes up with unique promotional campaigns for its latest products. For the Galaxy S24 Ultra, which debuted in January this year, it sent the phone to space to market its camera capabilities. It is arguably the best Android phone today, so this is a fitting marketing effort.
According to a PetaPixel report, Samsung crafted a lightweight, carbon fiber skeleton to carry the devices to space. It designed four identical carriers and safely placed one Galaxy S24 Ultra each in a cage built onto the frame. The firm then attached the carriers to hydrogen-inflated balloons and sent its latest flagship high up in the sky.
The balloons took the phones 120,000 feet (36.5 kilometers or 22.7 miles) above the Earth’s surface, i.e., into the stratosphere. While it may not be space, it is three times the average height commercial airlines fly, even significantly higher than where the U2 Dragon Lady can reach. It is high enough to see the curvature of the Earth.
Samsung launched these balloons from four different locations across the US between January 25 and January 31, 2024: Los Angeles, Las Vegas, the Sierra Nevada mountains, and the Grand Canyon. It chose these locations “to capture a diversity of landscapes that would truly put the S24 Ultra’s capabilities to the test.” The phones periodically captured photos of our planet throughout this journey.
Samsung captured photos with the main, ultrawide, and zoom cameras
The photos were captured using the 200MP main camera, 12MP ultrawide lens, and 50MP 5x telephoto zoom camera. Overall, the four Galaxy S24 Ultras captured more than 150 high-resolution photos of the western US. To bring the phones back to Earth, Samsung vented the hydrogen gas and deployed parachutes to let the whole setup fall slowly.
The setup dropped at the speed of 8kmph or 5mph. Samsung’s team tracked their location and retrieved the phones from the cage. Each balloon took less than a week to complete the journey to space and back to Earth while capturing dozens of photos. This is certainly a unique way to promote the camera capabilities of a phone. You can find more photos below.
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