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The Xiaomi 13 Ultra launched over a month ago in China. The phone managed to get a lot of attention, and prior to its launch, Xiaomi confirmed that it’s coming to global markets. Well, now the global price of the Xiaomi 13 Ultra has been tipped, and it reveals that the phone will be quite expensive.
The global Xiaomi 13 Ultra variant will be a lot more expensive than the one in China
To put things into perspective, the most affordable Xiaomi 13 Ultra model in China comes with 12GB of RAM and 256GB of storage. The most expensive one includes 16GB of RAM and 1TB of storage. Those two models are priced at CNY5,999 ($850/€792) and CNY7,299 ($1,034/€963, respectively.
Well, now, Ishan Agarwal, a well-known tipster, has revealed the phone’s price in the EU. He says that the 12GB RAM variant with 512GB of storage will cost €1,499 (CNY11,356). Needless to say, this is very high.
This 12GB RAM + 512GB storage model will be almost €500 more expensive than a variant with more RAM and storage in China. We did expect a higher price tag in Europe, but not by this much.
This is quite a high price tag, even for top-of-the-line flagships in Europe
Having said that, the Xiaomi 13 Ultra is the most powerful smartphone Xiaomi ever announced, and one of the most powerful in general. Still, this is higher than Samsung is asking for the Galaxy S23 Ultra in Europe, for example.
It will be interesting to see if this info is accurate, and how well will the phone sell despite this price tag. I wonder if consumers in the EU shifted their state of mind, if they see Xiaomi as a premium brand now. It became well-known as a budget brand, and that has changed over the years.
Also, it’s not clear whether this will be the most affordable variant of the phone. Xiaomi could end up offering a 12GB RAM model with 256GB of storage, which could end up being a bit more affordable.
We still don’t know when will the device launch in Europe, however. Xiaomi did not reveal that info, and neither did the tipster.
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