Google brings GPT-style conversational AI to search, CEO confirms

Google CEO Sundar Pichai has confirmed that GPT-style conversational AI would be added to the search. Speaking with The Wall Street Journal, Pichai asserted that users could ask questions from Google and engage with LLMs.

Google has been the dominant power of the Internet search business for many years, and no rival could threaten the company’s reign. With ChatGPT, however, everything changed, and Google’s dominance was in danger. Microsoft seized the opportunity to invest in ChatGPT and integrate it into its search engine Bing. Bing is now using GPT-4, which is the most advanced language model developed by OpenAI.

With Microsoft empowering its search business with ChatGPT, Google also wants to bring conversational AI to its search product. The company CEO says he saw AI not as a threat but as a way to expand the search business. “The opportunity space, if anything, is bigger than before,” Pichai added.

Google search will soon get GPT-style conversational AI

Given that Google holds 93.4% of the worldwide Internet search share, adding conversational AI to the search product will significantly impact the Internet and user behavior. Users are using ChatGPT to revoke parking tickets and many other things that Google Search is now incapable of.

But with conversational AI and the amount of data Google gathers, the company’s search business capabilities will tremendously increase. Microsoft stole the show with ChatGPT-powered Bing, but Google will undoubtedly catch up.

Bard was Google’s first initiative to compete with ChatGPT, but it must be integrated with search products. It also lags behind ChatGPT in many ways, but the company CEO promised an upgrade last week that adds a more advanced language model to Bard.

World tech leaders recently wrote an open letter to warn that the AI race has become “out of control” and that all AI experiments should be halted for six months. Google CEO, however, said he isn’t worried about AI safety because “you have to anticipate this and evolve to meet that moment.” He also added the topic needs a lot of debate.