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In an attempt to curb Microsoft’s efforts of gaining the search engine market share with its Bing AI chatbot, Google is reportedly planning to release new AI-powered search tools next month. The new tools, codenamed “Magi,” will initially launch in the US for a limited number of users and will likely build on the conversational capabilities of Google’s experimental chatbot, Bard.
In addition to the AI search tools, Google is also reportedly working on other projects, including a radical rebuild of its search engine, an image generator called GIFI, a language learning system called Tivoli Tutor, and Searchalong, a feature similar to Bing’s sidebar, which will help users answer questions about the current webpage. For instance, while booking a hotel, users could ask the chatbot to search for activities nearby, and the AI would scan the webpage and the internet for a suitable response.
“We’re excited about bringing new A.I.-powered features to search and will share more details soon,” said Lara Levin, a Google spokeswoman.
Google’s hurried development of these AI tools comes in response to the growing threat posed by Microsoft’s Bing chatbot and OpenAI’s ChatGPT. While conversational chatbots are still in their early stages, Microsoft’s integration of them in many of its services has given the company a significant advantage against Google.
Samsung considers switching to Bing
Although fierce rivals, over the past few years, Samsung and Google have been working together on a lot of projects. But Google’s position in the search engine market is under threat, and Samsung is considering replacing Google with Bing as the default search engine on its phones and tablets. This could have a significant impact on Google since their deal is reportedly worth over $3 billion annually.
However, it is also important to note that it’s unclear whether Samsung is seriously considering Microsoft, or is just trying to advantage of Google’s tough situation and negotiate a more favorable deal.
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