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Google Workspace is a productivity suite for business-focused individuals. As such, streamlining productivity is a very important aspect. Google has a new tool that will help users communicate with their colleagues more efficiently. Google Vids is a platform to quickly create videos using AI technology.
No, this is not Google’s answer to OpenAI’s Sora. It’s not quite as generative, and it’s for completely different purposes. We’re pretty sure that Google is going to unveil its own video generation platform to take on Sora at some point. The company has not stated so, but knowing Google, it is inevitable.
Google Vids will help you create videos using AI
Nowadays, we hear a ton of scary stories about AI technology and how it could possibly have a negative effect on humanity. However, there are also simple tools that people can use to save a few minutes of their day. Google Vids is one of them. This is a platform that allows people to quickly create videos that they can share with their colleagues. Being business-focused, it’s not meant to create a trending video or generate footage from scratch.
Vids can be thought of as a tool to help you better communicate with your colleagues instead of a slide presentation or an email. Businesses rely on communication between workers. Sometimes, executives have to distribute long messages amongst the workers.
This could either be in the form of long emails keeping workers in the loop, lengthy presentations explaining changes to the company, multi-page documents explaining company policy, Etc. Crafting and sending these messages can be very time-consuming, and not many people want to spend time doing that when they could be doing other important tasks. So, this is where Google Vids comes in.
This is a platform where you can quickly produce videos. You will be able to use videos from sources including Google Drive, and put them on a timeline. You will be able to add voiceovers and other assets to properly get your point across.
If you don’t have all of the assets you need, you shouldn’t have to worry. Google has a library of stock video and audio that you can use in your Vids. So, with very basic video editing skills, you’re able to put together a great video presentation for your colleagues.
Where does AI fit into this?
This is a Google product, so you should expect the typical AI shenanigans. Right off the bat, Google will let you use Gemini to help augment your video. If you don’t feel like editing your video, Gemini can provide assistance. It has the ability to make storyboards, generate AI voiceovers, and even create the first draft of the video for you. You will have powerful generative AI tools at your disposal, so there’s a high chance that each Vid you make will be high quality.
When you’re finished with your video, you have the ability to export it as an mp4 file and share it with your colleagues. So, this is not Google’s powerful generative AI video generator. It is a helpful business tool to help Google Workspace users better communicate with their colleagues.
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