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2024 is going to be a busy year, especially in the context of the political landscape. The upcoming year will witness several elections including the 2024 U.S. Presidential Election. But that’s not all. It will also witness the national elections in the world’s largest democracy, India, and South Africa, among others. Amid this particularly tense situation, Google parent Alphabet affirmed that it will limit how its chatbot Bard and search generative experience responds to election-related queries. It’s said to commence in early 2024.
The world, and political parties especially, are acutely aware of the immense sway social media holds over voters. Global leaders have already made numerous attempts to leverage its power. Now, with the rise of generative AI as a potent new tool, tech giants are rolling up their sleeves to prevent it from manipulating voters or becoming a vehicle for propaganda.
Google, Meta & X are preparing 2024 elections
Google is prepping up by limiting election-related queries. It told Reuters that it will “work with an increased focus on the role artificial intelligence (AI) might play” to serve voters and campaigns.
Meanwhile, Facebook parent Meta has cracked down on AI-generated political ads, barring campaigns and other regulated industries from using its generative AI tools. Additionally, Meta now requires disclosure of AI or digital alterations in political, social, and election-related ads on Facebook and Instagram. This move aims to combat misinformation and increase transparency.
Elon Musk’s X, interestingly, has made a U-turn on its global ban on political ads. Now, candidates and parties in the U.S. can advertise on the platform, prompting concerns about potential abuse and misinformation. However, X is also expanding its safety and elections team to mitigate these risks.
Governments worldwide are tightening the grips on AI-powered political ads. The European Union, for instance, is implementing mandatory labeling of such ads, including information about sponsors, costs, and targeted elections. These rules are still being worked out, but it’s a good beginning.
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