Google wrote a 400-word editorial on the Play Store about RCS

“RCS is the modern industry standard for messaging, and it’s already been adopted by most of the industry.” Brian Rakowski said this during last year’s Pixel event, and Google has been echoing this sentiment. The company is not done pushing the benefits of RCS (Rich Communication Services), as you can imagine. In fact, Google wrote a whole article on the Google Play Store touting the benefits of RCS.

The quote above isn’t exaggerating, RCS is the latest industry standard of messaging. It offers benefits such as end-to-end encryption, read receipts, group chats, and much more. It’s a replacement for the older SMS standard, which is decades old. So, it makes sense that Google and many other companies are pushing for this to be the standard.

However, not all companies are keen on hopping to RCS. Apple, the smartphone king, still insists on using the older standard, and it makes things harder for everyone else. Apple, while it’s pretty much stepping on everyone’s toes, has the status and size to remain stubborn. It has a massive user base that supports the stay on SMS, and they all think that it’s because of the Blue Bubble vs. Green Bubble debate.

Google wrote a whole article on the Play Store talking about the benefits of RCS

Google is making the Play Store more than a place to pick up your next mobile app. You can find apps for Chromebooks, manage your payment methods/subscriptions, and more. Well, what if we told you that you can read articles on the platform, as well?

As per the report, Google wrote a whole article explaining why RCS is the way of the future. You’ll only see this if you’re on the web version of the Play Store. When you load up the page and go to the Apps tab, you’ll see a carousel of large tiles on the top of the screen. Click on the arrow to the right of the carousel to scroll through it.

The third tile should read “7 Ways RCS makes Messages by Google even better”.  When you click on it, you’ll see a short editorial about how RCS is the best thing since sliced bread. At the bottom of the post, you’ll see the app page for the Google Messages app where you can download it.

The post lists some legitimate reasons as to why RCS is a great technology, so feel free to read it.