Google’s Pixel becomes official phone of National Women’s Soccer League

Soccer (also called Football by everyone except US people) is one of the fastest-growing sporting events in the US. With superstars like Lionel Messi coming to Inter Miami, more people around the globe become viewers of Major League Soccer (MLS). Meanwhile, women’s soccer in the US is also on the rise. Google is now using this opportunity to promote Pixel devices.

Google has announced a multi-year partnership with the US National Women’s Soccer League to promote Pixel phones. The Pixel devices are now the “Official Fan Phone” of NWSL and provide fans with exclusive content, game highlights, and information about teams and players.

Google Pixel is now the official phone of the US National Women’s Soccer League

As per Google’s announcement, the NWSL’s social media channels will rely on Pixel’s leading AI-powered camera to capture moments. The “Pitchside with Pixel” program also shares behind-the-scenes moments with Pixel users watching the US women’s soccer matches. Google’s partnership covers the NWSL Playoffs and Championship.

“We are thrilled to welcome Google, a global leader in groundbreaking innovation and connectivity, to the NWSL family as our postseason and LCC content sponsor,” said NWSL Chief Marketing and Commercial Officer Julie Haddon.

This is not the first time Google has sponsored a sporting league to promote Pixel devices. The tech firm announced a partnership with the NBA in 2021 and extended the contract following the Pixel 8 Pro launch.

Similarly, Google Pixel is the “Official Fan Phone of the NBA.” Google also sponsors Women’s Basketball and Women’s World Cup (FIBA) to promote Pixel devices. In soccer, Google is the official partner of Arsenal and Liverpool Football Club in the English Premier League.

The collaboration between Google Pixel and the NWSL comes at a time when women’s sports are gaining increased recognition and visibility on a global scale. By sponsoring women’s events, Google can further promote its gender equality programs and give women a better chance of recognition.