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Samsung is all set to take wraps off the Galaxy S24 series on January 17. While leaks have already revealed key specs and AI features, we don’t yet have much information about the prices of the new flagships. There have been some hints at a price cut but we are still awaiting confirmation. A new report suggests the prices may increase in some markets but not uniformly. Base storage variants of the Galaxy S24 and Galaxy S24+ may see no price change.
Samsung might increase the prices of some Galaxy S24 variants
About three weeks back, the Korean media reported that Samsung doesn’t plan to increase the Galaxy S24 prices over the Galaxy S23. The idea was to make the new flagships more appealing and potentially boost sales. The company is betting big on on-device AI, while there are also a few hardware upgrades on the cards. The Plus model, for example, is getting a RAM upgrade from 8GB to 12GB across the board. The Ultra is getting a titanium frame.
A new report followed two weeks later, hinting at a price drop for the smaller two models in Europe. The Galaxy S24 and Galaxy S24+ were said to see a €50 cut across the board. The Galaxy S24 Ultra, on the other hand, would cost more than its predecessor—specifically the 256GB variant, which goes from 8GB to 12GB RAM. The 512GB variant, which sees no change in the RAM amount, would cost the same as the Galaxy S23 Ultra.
Now, a fresh report coming from Korea says something else. It gives us detailed pricing for each storage variant of the three Samsung flagships. According to the report, the 256GB Galaxy S24 and Galaxy S24+ will cost KRW 1,155,000 and KRW 1,353,000, respectively—unchanged from the 2023 models. However, their 512GB variants will see a price increase of KRW 22,000 (roughly $17), costing KRW 1,298,000 and KRW 1,496,000, respectively.
The Galaxy S24 Ultra, meanwhile, might see a bigger price increase in Samsung’s homeland. The 256GB variant is said to cost KRW 1,698,400 in South Korea, KRW 99,000 (~$75) more than the 256GB Galaxy S23 Ultra. For 512GB of storage, you’ll have to pay KRW 1,841,400, which is KRW 121,000 (~$92) more than the corresponding storage variant of the 2023 Ultra model. There’s no word on the pricing of the 1TB variant.
AI features will be the highlight of the new Samsung flagships
While we wait for the official announcement of the Galaxy S24 series, we already know that Samsung will introduce groundbreaking AI features with its new flagships. It has baked AI tools into the system, offering several on-device AI functionalities. From cameras and the gallery to Samsung Notes and the system call app, you will find AI features everywhere. It remains to be seen whether Samsung’s bet on AI pays off and helps improve its flagship sales.
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