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IKEA has launched a brand-new experience for customers called Lilla Äventyret, an AR game that lets you learn about sea life. The experience is meant as a way for IKEA to interact with its customers, and was developed to be a fun experience for the whole family, according to IKEA’s marketing manager Helena Gouiveia.
IKEA partnered with Meta and Warpin to create the experience. Using an Instagram filter that lets you explore parts of the store to discover facts about sea life, and even take selfies with various sea creatures. Though it is a game, it’s also intended to be educational. So anyone from kids to adults can learn about ocean-related concerns.
To access the game, store visitors will need to scan a QR code using their phone’s camera. Afterwards, they can move around the store and use the AR feature at various departments.
The AR game is only available at certain IKEA locations
While the educational game may sound like fun, there is a caveat. It’s not available everywhere. In fact it’s only accessible in a very limited number of stores. Specifically those in Sweden.
Lilla Äventyret is available in 21 different IKEA stores throughout the country. With the limited access though, it unfortunately means anyone outside of Sweden won’t be available to check out the experience. But if you are near one of the select locations in Sweden that has this experience, it can be a neat way to make the shopping trip more fun. Especially for families that want to augment the experience for their kids.
To get started, visitors will need to make sure the Instagram app is installed on their mobile device. Then scan a QR code using their phone’s camera. This will let them download the required Instagram filter, which they can then activate inside the Instagram app.
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