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If you’re looking for another way to interact with your followers on Instagram, then the company has something for you. After testing its Broadcast Channels for several months, Instagram is expanding this feature globally today (via Engadget).
If you don’t know what this is, it’s something that WhatsApp is also testing out. This makes sense seeing as they’re both owned by the same company. Broadcast Channels are one-to-all chat groups where only one person can post messages.
They are a way for people to keep their followers up to date about what’s going on with them. The followers will receive the updates as though they were chat messages. People who start the channel will be able to post the kind of content that they can in a message. This means that they’re able to post text, images, and videos.
Instagram Broadcast Channels are expanding globally today
This seems like an interesting feature, and there are already some popular entities out there with their own broadcast channels. Now, it’s YOUR turn! The feature was only limited to certain creators. Those creators are notable figures who are set to get a lot of subscribers, and really test out this feature.
Since this feature is still rolling out, there’s a chance that you won’t see it just yet. It’s expanding to more people, and there’s a focus on people in the US market. The company didn’t tell us about any sort of requirements you need to meet in order to make a broadcast channel. You should be able to just make your channel no matter what.
You’ll be creating your channel from your inbox. Once you give it a name and set it up, you’ll be able to start inviting people to your channel. When you send an invite, the user will receive a one-time notification prompting them to check out your channel.
If you go to your inbox, and you don’t see the option to make a channel, then you might just want to wait a few hours. You may even want to wait a day for it to reach your account.
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