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Instagram is apparently testing the ability to make polls in the comment section of your posts on the platform. Instagram’s head, Adam Mosseri, confirmed this on Thursday. It’s a rather interesting feature to be adding, and likely has more to do with Threads than Instagram.
Currently, Instagram is testing this feature out, and allowing some users to create polls in the comments on their posts. This gives creators another way to use their content to get more engagement. It looks like the original poster will be able to make polls only. So a troll wouldn’t be able to stumble upon your post and create a poll for others to vote in.
It’s a small test right now, but Meta’s CEO, Mark Zuckerberg did note that this will be “rolling out to everyone soon”.
Polls is a feature users wanted on Threads, not Instagram
Over on Threads, users have been asking for this feature for weeks, if not months. So it’s interesting to see it being built for Instagram first. But this will likely allow Instagram to push it out to Threads pretty quickly. Polls could be pretty nice on Instagram, especially if your entire post is about a question.
Based on the screenshot we have seen from Mosseri, Polls are set to work the same as they do on stories right now. Where you can see how many voted for each option. But not quite who voted for what – the original poster can see that, however.
This is just the next step in Instagram adding more and more features to comments, to keep people on the app longer. It recently gave users the ability to add GIFs in the comments, which has been a big hit so far. Instagram has also started allowing users to make lists, so they can share things with certain people only. And this is all a way to keep people on Instagram longer and seeing more ads.
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