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Instagram is rolling out a Generative AI-powered background editing tool for Stories for U.S.-based users. It’s called Backdrop, and it can help users change the background of their Story. Meta’s Generative AI chief, Ahmad Al-Dahle, couldn’t contain his excitement. He announced the feature with a sneak peek on Instagram’s X rival platform, Threads. “Our AI media editing tool, Backdrop, is available on Instagram in the U.S.! With backdrop, you can reimagine your image’s background with just a few taps and a prompt.”
Instagram makes AI-powered background editing tool available in the U.S.
Instagram first launched Stories in 2016, and ever since then, it has received several updates to date, including AI stickers and an aesthetic overhaul for reposts. While the last few announced by Meta have been quite technical, this one is creative, fun, and a must-try for all users. It is currently available for U.S.-based users, but it will roll out to other regions gradually.
But how does this work? Once you’ve captured or uploaded content for your Story, the Backdrop tool, highlighted by an icon at the screen’s top, shows up. Clicking on the icon displays a grid of squares stretching across the screen, similar to picture editors like Photoshop. Next, a text box prompts you to “describe the backdrop you want.” You could add anything from “surrounded by puppies,” as Dahle showed, or even “surrounded by stars in a dreamy sky.” The AI tool brings diverse scenarios to life in the background.
Instagram will tell others that you edited this using AI, so no fooling around
Your Story won’t fool anyone into thinking you’re really flying in the sky (another potential prompt). Instagram tags the content with AI·Backdrop and adds a sticker encouraging others to try it, along with your description in quotation marks.
Just recently, Snapchat pushed a similar tool that lets users create and send AI-generated images. However, it is a Snapchat+ subscriber exclusive. It comes with a similar approach where users have to describe an image, and it creates one that can be shared with friends or family. Other than that, there are a couple of AI-powered editing tools.
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