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Today, Warner Bros Discovery announced that its streaming service, Max, would be the first to stream live sports in Dolby Vision. This is going to be available for all subscribers with supported devices through the B/R Sports Add-On.
Max is now the first streamer to offer Dolby Vision for live sports, which is going to help put customers in the center of the action with incredible visuals that only Dolby Vision can offer.
This announcement comes just in time for the NBA All-Star Weekend that will be broadcast on TNT Sports. Allowing subscribers to watch the All-Star festivities in Dolby Vision and Dolby Atmos. The All-Star Game will take place on Sunday, February 18 at 8 PM.
“We know how crucial it is for sports fans to have a top-notch live video player experience so they can truly engage with the action,” said Sudheer Sirivara, executive vice president of Global Technology, Warner Bros. Discovery. “We’re excited to launch this industry-first feature and bring fans even closer to the game.”
Why is Dolby Vision so important?
Dolby Vision is a big deal for streaming since you aren’t stuck with what the pipes are able to offer – that’s the case with TV channels, especially OTA channels. Dolby Vision is able to offer a much more stunning picture quality, as it is a form of high dynamic range (HDR) that enhances the picture quality. It essentially adds a layer of metadata to the core HDR signal, which is able to provide instructions on how the screen should display HDR content.
For Max, this is only available on specific devices. Those devices include Amazon Fire TV, Android TV, Apple TV 4K, AirPlay 2-compatible TVs, Google Chromecast Ultra or Chromecast with Google TV, 4K LG Smart TVs, iPhone and iPad, Roku Ultra, Roku Ultra LT, Roku Streaming Stick 4K+, Roku Streaming Stick 4K, Roku 4K TVs, and Roku 8K TVs. Now if you have a set-top box or a dongle that is compatible with Max Dolby Vision, you still need a TV that has Dolby Vision for it to really take effect. So keep that in mind.
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