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Meta has been going rounds with government bodies in recent months over the attempt to convince the company to pay news publishers for their content. Most recently Facebook’s parent company has been engaged with the Canadian government. Who back in June signed the Online News Act into law. The law would basically force Meta to pay news publishers a cut of the revenue earned from news shared on sites like Facebook and Instagram. Only prior to things being finalized, Meta said it would remove news content from its websites.
Meta then followed through on that promise in late June. Noting that news availability would be ended for all users on Facebook and Instagram prior to the Online News Act taking effect. It then later launched Threads. Where the company said it wouldn’t do anything to “encourage news” on the platform.
Now it seems Meta is taking things even further, according to a recent report from The Financial Times.
Meta snubs news publishers further by “downgrading” current affairs on Threads app
It’s worth reiterating that much of what’s going on isn’t limited to just Canada. Even if it’s the most recent country to try and stand up to Meta’s decisions to forego sharing revenue with publishers. As the Times points out, Meta pulled news from Facebook in 2021 for a brief time. It also said it would pull news from Facebook and Instagram for users in California. Following the state’s push to enact a similar law to the one in Canada.
Now The Financial Times states Meta is “downgrading” current affairs on its Threads app. Widening the gap between Meta’s relationship with Canada. The Financial Times notes that Meta’s decisions to refuse talking with Canadian regulators could cost it large sums of money. According to the report Canada made up around $3 billion of Meta’s $117 billion in annual revenue last year. And now governments across Canada are threatening to pull advertising as a response to Meta’s pushback on the law.
But Meta doesn’t seem to be budging. And its willingness to stick it out suggests the company may well take this stance with other countries.
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