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Ever since the advent of e-commerce websites, fake reviews have been a headache for shoppers who rely on customer feedback to make informed purchasing decisions. However, the launch of AI chatbots like ChatGPT has made matters worse since companies are now using AI to write fake reviews for their products. Now, in an effort to address this issue, Mozilla has acquired Fakespot, a startup that uses AI and machine learning to identify fake or unreliable reviews.
Mozilla says it plans to integrate the browser extension into its Firefox browser and use Fakespot’s grading system to assign a grade between A and F based on the authenticity of the reviews. Additionally, the company is also working on new exclusive Fakespot features that will help users make informed purchasing decisions on all major retailers, including Amazon, BestBuy, eBay, Walmart, Shopify, and Sephora.
Furthermore, speaking on the concerns that Mozilla might make Fakespot exclusive to their browser, Steve Teixeira, Mozilla’s Chief Product Officer, assured users that the extension would continue to work on all major web browsers and mobile devices and that Mozilla would only continue to enhance the experience.
Mozilla’s efforts to incorporate AI
Since the start of the AI revolution late last year, companies like Mozilla and Microsoft have been pushing to integrate more AI features and potentially gain some market share from Chrome. And this move to acquire Fakespot aligns with the company’s goals and comes shortly after it launched Mozilla.ai, an AI-focused startup that aims to build trustworthy and open-source AI.
“We think there is a commercial market in trustworthy AI — and that this market needs to grow if we want to shift how the industry builds AI into the apps, products and services we all use every day. Mozilla.ai — working loosely with many allied companies, researchers and governments — [has] the opportunity to collectively create a ‘trust first’ open source AI stack,” said Mark Surman, the executive president of Mozilla.
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